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Manila-based Brit techpreneurs eye global expansion

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Manila-based xDNA Digital Inc continues rapid expansion with a multimillion-pound deal with London-based digital marketing agency Climb Online’s Lord Alan Sugar, providing more highly skilled jobs within the Philippines over the next few months

By Alithea De Jesus

Even before the pandemic, the demand for digital transformation, technology adaptation and digital marketing has grown by leaps and bounds. And as the global community navigates the post-pandemic and aspires for economic recovery, technology is always on the top of the mind.

For Manila-based xDNA Interactive Ltd., a technology company founded by entrepreneurs Mark Chambers and Richard Mavers in 2019, the massive growth is a testimony that technology plays a critical role in our growth and development.

Started as a web design and development agency in the Philippines, the company now has experienced rapid growth over the past three years with a presence in the UK, US, and Dubai and all of these branches are supported by the technical hub in Manila.

xDNA focuses on complex design and building software engineering projects across a variety of technologies. This includes website build, content creation, eCommerce storefront implementation, device application design and builds as well as complex enterprise software projects.

Climb Online, founded in 2015 by the BBC Apprentice winner Mark Wright and backed by Lord Sugar, has agreed to a multi-million-pound deal to sell to xDNA Interactive Ltd. The purchase can be seen as a major milestone as it becomes the first business to exit successfully following the show’s conception. 

Climb Online specialises in SEO, social media, paid media and digital branding, and works with businesses of all sizes. Based in London, the agency has 47 employees and offers marketing services to customers worldwide. 

Lord Sugar commented “I am really proud of the team. They have worked so hard to build an award-winning digital agency. I will be watching the next phase of growth of Climb Online with great interest as it’s a great example to all budding entrepreneurs. This is great for The Apprentice too, as it shows what is possible from the platform.”

Mark Chambers, the Group’s Executive Chairman and Co-founder commented “We started xDNA just over 3 years ago with 2 web developers sharing a desk in a small room in Makati.  The combination of xDNA and Climb Online is compelling, expanding us to over 140 people globally and creating one of the largest full-service digital marketing and software agencies.”

He continued, “We have bold expansion plans to take the group global through organic and acquisition growth, creating more highly skilled technical and creative jobs within Manila”.

The expanded xDNA Group will operate in London, Glasgow, Manila, Dubai and New York, with plans to reach Europe and Australia next. 

Richard Mavers, the Group CEO concludes, “Mark and I spent 6 years living and working in Manila and quickly realized the number of young and ambitious people who share our vision. We now have what I consider to be the most talented global team I have ever worked with.

When xDNA was started, the goal was to create a flexible agency model that could add true value to clients across the globe. The integration of Climb Online into the xDNA Group brings together two dynamic businesses to deliver strong and fully integrated Design, Software Engineering and Marketing.

The xDNA Group are now recruiting and looks forward to meeting anyone interested in joining the team. To find out more and get in touch, visit our website at or send us an email at

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