MINI Philippines celebrates 60 years, taking pride of its heritage and passion

MINI Philippines celebrates 60 years, taking pride of its heritage and passion
Photo caption: Mini Cooper owners assembled at the Mega Tent in Eastwood Quezon City last Sunday, October 20 and form into "MINI 60" to commemorate the 60th Year of MINI in the Philippines. (Photo courtesy of ODV Creative Media)

By Monsi A. Serrano

Small but terrible. This is how the MINI can be described best.
And for the past 60 years, MINI continues to turn heads with its iconic design both on and off the road.

MINI celebrates its 60th birthday this year, and till this day, there is no other brand quite like it.  To commemorate this landmark occasion, MINI Philippines celebrated  the 60 Years of MINI last October 19-20 at Eastwood Citywalk, Quezon City.

As part of the celebration, MINI Philippines also launched the MINI 60 Years Edition, an exclusive design model highlighting the British origins of MINI.

The highlight of MINI’s 60th anniversary in the Philippines was the convergence of more than 135 MINI owners and their friends and created special ‘60’ formation with their MINI cars at the Eastwood Mega Tent last October 20.

“With its rich heritage and impact on contemporary culture, MINI is more than the car – it is also a lifestyle that celebrates the connections between people, as well as the passion for life,” said Mr Willy Tee Ten, President of MINI Philippines and Autohub Group of Companies. “It gives us great pleasure to bring together the growing MINI community in one place to celebrate this storied brand. We thank all MINI fans for journeying with us, and together, we look forward to the next 60 years!”

Prior to the launching of the MINI 60 Years Edition, a video presentation of the proud MINI Owners in the Philippines was shown and shared their experience as they all take pride of their reliable travel companion and the joy to brandish their experience of owning a MINI.

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