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Michelin’s Primacy 4 Tires: “Safe when new, safe when worn”

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Not many motorists are aware how important it is to choose the best tire for one’s safety and comfort. At times, many car owners prefer to buy a cheaper tire for practical reason without realizing that in the process it is not only costly because you have to buy for the replacement when tire is worn out already even before your expected schedule of replacement, but also compromises your safety.

Michelin Philippines takes pride to introduce Primacy 4 Tires, the cutting-edge tires that is incomparable with other tires available in the country.

According to Michael “Mike” Nunag, Michelin Philippines Chief Representative,Michelin Primacy 4 tires are different from other premium tire brands because only Primacy 4 Tires can assure that having these tires keep you safer and provides comfort on the road, whether it is brand new or worn, in both dry or wet surfaces of the road.”

Michelin’s Chief Representative further clarified, “There is a notion that when a tire is already worn, it is no longer as safe and useful and thus, one is obliged to buy a new one. But definitely not with Michelin Primacy 4 Tires.”

Mr. Michael “Mike” Nunag, Michelin Philippines Chief Representative and Mr. Jaipetch Chevaphatrakul, Michelin’s Country Director – GEMs Country posing with Michelin Man, Michelin’s Mascot after the launch


Based on the study made by Michelin, they are proud and confident that the new Primacy 4 will continue to be safe even if worn and even when used on wet surface. However, Nunag clarified that the “worn tire” that has the same efficacy applies to their Michelin Primacy 4 tires with only 2mm thread depth remaining.

Tested under the wet road conditions, the Michelin used Primacy 4 tires proved the same results or even better compared with new tires from other premium brands.

The new Michelin Primacy 4 tire performs does not only provide safety and comfort, but it is affordable and in the long runs saves you money as you will not have to replace tire that often when worn.

Only the Michelin Primacy 4 tire brakes well even when worn and gives you that benefit, because more than claiming on it’s safety and effectivity to break even when worn is based on their studies witnessed by independent car enthusiasts and media. The new technology in the tire’s sidewallprovides a silent and comfortable ride wherever you go and whether it is a long or short trip.

That is why, Michelin takes pride that with Michelin Primacy 4 tires. Users will have peace of mind because only Michelin Primacy 4 tires can claim that is “safe when new, and safe when worn.”

The Michelin Primacy 4 tires are currently available in Michelin dealers nationwide. However, the available sizes for now is from 15–18inches. Larger tire sizes will be released at a later date and will also be annonced to the public.

Also present during the product launch of Michelin Primacy 4 Tires at Gloria Maris Gateway Mall in Cubao, Quezon City is Mr. Jaipetch Chevaphatrakul, Michelin’s Country Director – GEMs Country.

For more details, on of Michelin Primacy 4 Tires and other tire models, visit

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