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Wednesday, February 1, 2023

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Coke adds life to OPM as it brings young blood artists on board

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Coke Studio brought back the Filipino sound in its Season Two “Homecoming” at the World Trade Center in Pasay City.

 In the interview of THEPHILBIZNEWS with Coca-Cola Philippines Vice President for Marketing Stephan Czypionka, he said that “OPM is very close to the heart of the Filipinos. While he is not discriminating other genre, Czypionka said he believes in the talents of the Filipino people especially in the music industry, that is why Coke Studio adds life by bringing in 14 new artists in the “Homecoming”.

The Coca-Cola Philippines’ VP for Marketing also stressed, “We really want to help OPM get back on stage and being on the spotlight. That is why we said, “TASTE THE SOUNDS of PINOY MUSIC”.

 “Were telling stories of homecoming” he added as the Coke Studio Philippines wants to get closer to the heart of the Filipino audience by adding more emotions to every song of the artists. The Coke Studio also wants to bring out the best of the music scene in the Philippines.

 Czypionka said that he recognizes the contributions of the millennial’s in realizing a concept for their musical platform in the country. The artists who will perform every episode with their masterpiece without boundaries in expressing their musical creativity.

 

Here are the young blood of OPMartists who received warm welcome and drew cheers from excited fans: IV of Spades, Ben&Ben, Sam Concepcion, Khalil Ramos, Quest, DJ Patty Tiu, Moira dela Torre, Shanti Dope, Juan Miguel Severo, KZ Tandingan, December Avenue, AJ Rafael, and Kriesha Chu.

The ecstatic crowd enjoyed every performance in the launch from KZ Tandingan, mesmerizing production by DJ Patty, IV of Spades’ out-of-this-world falsetto and funky beats, and Juan Miguel Severo’s straight-to-the-heart piece.  While, Quest, Shanti Dope, Khali, Sam Concepcion, and Ben&Ben provided the reinforced and energy to the event.

 “OPM is a great genre,” answer Czypionka when asked by THEPHILBIZNEWS why Coke Studio chose OPM as its genre.

He explained further by saying, “Its not only about geographical homecoming, its also about homecoming to your friends, homecoming to certain moments, homecoming to certain memories.”

What also made the event very special and true to the theme, when the previous season artists showed up with their usual outstanding performances.

Ransom Collective sang some of their songs, then Abra joined Nikki Gil, Lilet and 100 voices of Filipino teens performing the mash-up of Coke classic anthems.

Interestingly, the Season1 had a million views per episode and made trendings on Twitter.  But the Season 2 giving similar concept has brought in “new taste,” with a more emotional and narrative scheme to the collaborations.

It was an event filled with life, and what makes it worth remembering is because Coke Studio Philippines recognize the beauty of our Original Pilipino Music and also the new breed of young talents.

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