Philippine food exporters secured strong regional buyer interest at Food & Hospitality Asia (FHA) 2026 in Singapore, generating about US$3 million in initial sales and US$100 million in potential deals under negotiation with supermarkets and major distributors.
Led by the Department of Trade and Industry’s (DTI) Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centre in Singapore (PTIC-Singapore), the Philippine Pavilion showcased export-ready products aligned with rising global demand. These included coconut-based ingredients, natural snacks, specialty coffee and chocolate, and wellness-oriented food products with international certifications.
The pavilion attracted interest from major business organizations, including the Singapore Business Federation and the Singapore Manufacturing Federation, as well as buyers from Singapore and key markets such as South Korea, Hong Kong, India, Indonesia, Dubai, Europe, and the Americas.
Participating companies included Bahaghari Global Food Inc.; Cattleya & Rose Gourmet Foods Trading (Sagana); Cocoplus Aquarian Development Corporation; Fruits of Life, Inc.; Global Foodsolutions, Inc.; Jamla Corporation; KKK Food Corporation; Pasciolco Agri Ventures; Tongsan Industrial Development Corporation; Wellnesscare Int’l Corp.; Pili Crush; and Verra Coffee.
“I feel very fulfilled with our participation at FHA—it has been very productive. We were able to connect with buyers from different markets, and there is clear interest in our products. The discussions we had opened up opportunities not just in Singapore, but in other regions as well,” said Lourdes Panopio, CEO of Jamla Corporation.
DTI emphasized that FHA serves as more than just a gateway to the Singapore market, positioning the event as a platform to engage regional and global buyers.
“FHA Singapore is not just about accessing the Singapore market. It serves as a gateway to regional and global buyers, and we are already seeing interest translating into opportunities beyond Singapore’s borders,” said Carla Grepo, Commercial Counsellor of PTIC Singapore.
The department also hosted a Philippine Country Day Happy Hour, providing exporters a venue to engage directly with buyers, distributors, and industry partners. The session complemented ongoing business matching activities and enabled more focused discussions on partnerships and sourcing opportunities.
“More than a product showcase, our participation is about building meaningful partnerships—connecting Philippine exporters with global buyers for a shared vision of growth for the future, positioning the Philippines as a reliable source of healthy, premium, high-quality, value-added food products,” said Maria Cecilia Labadan, Assistant Director of DTI-EMB.
Now in its 48th edition, FHA brings together the Food & Beverage, HoReCa, and ProWine segments under one platform, with more than 2,750 exhibitors from over 115 countries and regions.
Buyers and prospective partners may contact singapore@dti.gov.ph for partnership opportunities with Philippine exporters.