Wednesday, June 19, 2024

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National Dairy Authority joins Livestock Philippines Expo 2024, unveils Dairy Café

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With its mandate to accelerate the development dairy industry in the country, the National Dairy Authority (NDA) is participating in the Livestock Philippines Expo 2024 with a new and refreshed trade booth that will surely draw more crowds.

The Dairy Café is a modern booth concept where visitors can enjoy fresh local milk from NDA-assisted cooperatives.

Ian Caro E. Agbayani, Information Officer IV of the NDA said, “As part of our brand strengthening efforts, we are modernizing our trade exhibit concepts. With milk being our main commodity, I thought of leveraging the trend of modern coffee shops to create a milk café-inspired booth. This approach aims to attract the general public to our booth and then share informative materials to help them get to know our projects and mandate.”

The Milk Café aims to simulate a café vibe for milk and dairy product enthusiasts since there are many Filipinos who are familiar with the café concept. Apart from that, the NDA Information and PR Unit plans to release various merchandise items to strengthen the trade presence.

Organized by Informa Markets, the Livestock Philippines Expo 2024 will run from May 22-24 at the World Trade Center.

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