Digital lending platform Cashalo on Wednesday announced key milestones as it continues to grow its presence in the Philippines, reaching over 10 million registered members on its platform since launching in 2018.
Over the same period, the company has granted more than 6 million loans and disbursed over ₱30 billion in credit to borrowers nationwide, reflecting sustained demand for digital financial services.
The company said its growth reflects its position as one of the more widely used digital lending platforms in the Philippines, serving a broad base of users across different income segments and geographies.
In 2025, Cashalo appointed Mr. Gabriel Ayala as its new General Manager. Ayala brings hands-on experience to drive Cashalo’s next phase of growth, having most recently led Business Operations at Cash App, one of the largest consumer fintech platforms in the United States.
“Our goal is to build the leading consumer credit platforms in the country,” said Ayala.
“To do this, we focus on building secure and reliable products that are tailored to the specific needs of Filipino customers across their different credit needs,” he said.
As the regulatory landscape evolves, including new rate cap guidelines for online lending platforms, Cashalo is actively shaping what fair and transparent lending looks like in the Philippines by aligning its products and pricing with an emphasis on clarity, fairness, and consistency.
As part of this commitment, the company continues to develop tailored options for eligible borrowers, including loan restructuring and payment date adjustments, as part of its broader consumer-centric approach to lending.
Looking ahead, Cashalo is planning to expand beyond just short term cash lending to serve larger amount loans with more time and flexibility to repay, allowing both consumers and micro businesses to make larger investments or handle larger emergency shocks.
“Currently, customers rely on us for reliable and fair access to handle short term cashflow management needs like purchasing groceries or buying inventory,” said Ayala.
“But we believe there is a much larger underserved need in allowing customers to afford investments or handling shocks that can change lives, like opening a new business or being able to get life-saving healthcare treatment without the fear of how to put food on the table if they do,” he added.
Cashalo is a digital lending platform in the Philippines, operated by Paloo Financing Inc., a licensed financing company regulated by the Securities and Exchange Commission.