Wednesday, April 17, 2024

Delivering Stories of Progress


Novotel finds raison d’etre to capture the hearts of their guests

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By Marinel Peroy 

The French Philosopher Blaise Pascal once said, “Le coeur a ses raisons, que la raison ne connait point.” In English, it’s translated as, “The heart has its reasons which reason knows nothing of…”

In the hospitality industry, service spells a big difference, as we all know that hotels have their respective product parities from food, service, amenities and more. While we often hear the unique selling proposition, this is not enough if there is no unique value proposition, and that is what the global brand Accor takes pride in its service. Yes, the heart has its reasons which reason knows nothing of. But they know the truth not only by the reason, but by the heart! And that is Accor’s unique value proposition — service par excellence!

Novotel being Accor’s first brand in the Philippines brandishes the region’s top performers in the Food & Beverage (F&B) sector at the Accor Asia Awards 2023 in Jakarta, Indonesia. This triumph is a testament to Novotel’s dedication to deliver extraordinary F&B experiences to customers with a unique approach by having signature cuisines and superb services with a smile! 

Beyond the scrumptious food, comfortable stay, well-thought-out facilities and amenities that reflect innovation, sustainability and quality, Novotel Manila ensures that the experience provides smiles and ministrations that cheered the heart of its guests.

Global recognition of Novotel’s unique value proposition

What makes Novotel Manila Araneta City unique and admired is the implementation of strategic plans with active employee engagement. The property’s best of quality performance was acknowledged by Accor Awards as evaluated based on food safety standards, reputable performance score (RPS), financial achievements, and even impactful marketing efforts in the region to cite some. Furthermore, the hotel also garnered recognition as a prominent Accor brand in the Philippines, securing nominations for the Best Loyalty Performance and Hotel of the Year awards. 

Cherishing service with the ‘heartists’ 

In the interview with THEPHILBIZNEWS, it was shared that guests patronize the property as they “always try to innovate and be better.” The employees themselves serve as the catalyst for a remarkable experience to their customers as fueled with passion and dedication, or so-called “Heartists”. 

“We try to anchor [being heartists] to our daily lives here in Novotel. Again — a buffet is a buffet, a room is a room, a hotel is a hotel — but what makes us different is OUR SERVICE. A service with a heart will always make a difference,” said, Sam Tse, Director of Commercial Sales.

During the tea & triumphs media activity, this “heartist approach” has been proven through Executive Chef Massimiliano “Massi” Pauletto who roamed around the venue, and even welcomed us to have a few posterity photos with THEPHILBIZNEWS [insert our photos]. 

The wide array of scrumptious food that the hotel offers perfectly complements with the impeccable service that Novotel Manila Araneta City’s heartists provide.

Novotel Manila Araneta City’s Food Exchange Manila is always ready to satisfy your gastronomic adventure.

GM Maria, Darwin, Chef Massi, Erwin, Chana and other heartists from Novotel exchanged banters with us. The hotel does not only satisfy the cravings or fill up the stomachs of their guests, but they also ensure to capture their hearts – leading them to be part of Accor family.

The 6th of Manila is a perfect place for me time to relax while having a drink. Curated bar chow and food are also available upon request.

Some of the hotel brand’s success contributors include Food Exchange Manila, Gourmet Bar by Novotel, Indulge Gelato, The 6th Manila and Prana Indian Cuisine. The meeting and banquet rooms are worth availing of regardless of the size of your function be it business, social, or just private gatherings with friends, associates or loved ones.

Garth Simmons, Chief Operating Officer, Asia – Accor Premium, Midscale and Economy Division also shared his congratulatory video message extended to the Heartists of Novotel Manila, emphasizing on their efforts which paved the way for the hotel’s recognition. 

Women in power: Inspire & empower 

As the event gathered nearly 380 General Managers from Asia, key leaders from Accor’s global teams including the Asia-Pacific and Middle-East regions, these attendees shared valuable insights with relevant discussions on enhancing guest experiences, brand loyalty, and promoting women in leadership roles, among others. 

Novotel Manila Araneta City cluster GM and Accor’s first Filipino woman leader, Maria Manlulu-Garcia expressed heartfelt gratitude to be given such an honor from Accor being the ‘Best of Food and Beverage’ performance, not only in the Philippines but also to the rest of the region. 

“I give credit to all the Heartists (referring to hotel employees) for the creativity, dedication, and passion in providing guest experiences an extra mile during their stay and visit with us, the team truly exemplifies Accor’s DNA in continuously building a long-term loyalty for all hotel guests and stakeholders,” said GM Manlulu-Garcia. Indeed, as a woman, her spearheading transcends boundaries with transformative leadership of empowerment, especially in a male-dominated hospitality industry. 

F&B Director May Malagamba also extended gratitude to the hotel’s colleagues “for their dedication and hard work in meeting our goal of satisfying our guests”, highlighting the commitment of giving an exceptional F&B service experience from corporate clients to loyal hotel guests. 

Hence, the esteemed accolade further proves Novotel Manila Araneta City’s position as a leading player in the upscale midscale segment within the vibrant hospitality landscape. 

Discover more about the award-winning hotel, visit

To inquire and reserve your table , please call landline number + 632 8 990 7888 or mobile number +63949 886 5591 or email

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