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Provenir taps Industry Veteran Colin Kum as Sales Director for APAC

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Kum brings more than 20 years industry experience delivering value for customers

Provenir, a global leader in AI-powered data and decisioning software for the fintech industry, welcomes Colin Kum as Sales Director for APAC. In this role, Colin will help the company respond to the escalating demand for its AI-powered Data and Decisioning Platform. Colin will oversee all sales operations and business development activities for the region. 

Colin brings more than 20 years B2B Enterprise sales experience within the tech/software industry and over eight years in sales management leading teams across APAC focused on financial services. Prior to joining Provenir, Colin held senior positions at entomo, Oracle and Experian. 

“Colin is a versatile leader with experience in establishing new operations and building successful teams to deliver superior customer experiences,” said Bharath Vellore, General Manager, APAC for Provenir. “Customer expectations for personalized, immediate decisions and rapidly changing economic conditions are among the reasons organizations are looking for a flexible, scalable platform that provides the data, insights and speed they need to address market needs now and in the future. Colin will help us engage with the growing number of organizations who are selecting Provenir as their data and decisioning partner.” 

Provenir’s industry-leading platform is data fueled and AI driven for smarter risk decisioning. The solution, managed through a single UI, empowers organizations to innovate further and faster than ever before, driving the continuous optimization they need to power growth and agility, without increasing risk. 

With the unique combination of access to key data, embedded AI and world-class decisioning technology, Provenir provides a cohesive risk ecosystem to enable smarter decisions across the entire customer lifecycle – with diverse data for deeper insights, auto-optimized decisions, and a continuous feedback loop for constant improvement both at onboarding when assessing risk and monitoring ongoing transactions for fraud.

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