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PLDT urges businesses to embrace digital in upcoming ‘PH Digicon 2022: Boundless’

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The country’s largest fully integrated telco PLDT, through its B2B arm PLDT Enterprise, is inviting business leaders, innovators, and entrepreneurs to the virtual hybrid staging of one of the most sought-after thought leadership events in the Asia-Pacific Region, the Philippine Digital Convention 2022 (PH Digicon).

Carrying the theme “Boundless,” the 2-day PH Digicon 2022 will tackle industry innovations and technology trends that help enterprises evolve and embrace the potential and opportunities of digital adoption. PLDT SVP and Head of Enterprise and International Business Groups Jojo G. Gendrano encourages businesses to seek a trusted partner and have that willingness to change and make things happen in their transformation journeys.

“Digital transformation is a key requirement for businesses to thrive. It is the re-imagining of businesses in the digital age where technology plays a key role to automate process, to improve employee and customer experience, and to enhance efficiency,” shared Gendrano.

“It is possibly the best defense against disruption and can impact any type of business in any segment. Digital transformation means agility, competitive differentiation, and can lead to the success or fall of any company, as we’ve learned during the pandemic. The other driving element of digital transformation is culture, it has to be embraced and nurtured,” he added.

Interested guests are invited to register through for the virtual live streaming or in-person program to be held in Marriott Grand Ballroom in Pasay City on October 27 and 28.

Along with industry experts and top tech speakers for the various discussions and fireside chats, NBA Hall of Famer, philanthropist, and businessman Earvin “Magic” Johnson is headlining the key plenary to share his unique experiences in staying relevant in this era of digital transformation.

“As we continue to emerge from the pandemic, we hope that the upcoming convention which will showcase the best of thought leaders and industry experts, creativity, insights and innovation can inspire everyone to be boundless, creating paths beyond the usual routes, pushing past limitations and racing, beyond imagination,” said Gendrano.

PH Digicon aims to explore the immeasurable potential of rising innovations, including the emergence of the metaverse which breaks physical boundaries, and push industry leaders to dive deep into what values this new universe has to offer. 

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