Thursday, December 8, 2022

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Toyota’s ‘Kabuhayan on Wheels Financing Program’ to empower Filipino entrepreneurs

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By Victoria “NIKE” De Dios

As the country’s backbone of the economy, MSMEs who were the ones who were badly hit by the pandemic. Being the primary drivers of social mobility that creates seven out of 10 jobs in the country, the MSMEs are back in their fit navigating the post-COVID world.

Interestingly, they help reduce unemployment by creating jobs for the growing labor force, making up 63% of the country’s total manpower. MSMEs stimulate economic development and serve as valuable partners to major enterprises and consumers. 

Based on Q4 2020 statistics from the United Nations Development Programme, micro, small, and medium enterprises (MSMEs) have made up 99.5% of the Philippines’ business establishments, employed 63% of the country’s workforce, and contributed to 40% of the country’s GDP in the past years. In 2020, this number declined due to community lockdowns. 

Today, as the economy is steadily opening up, MSMEs are now getting back on track. One important factor they need is access to finance. Financing is essential to the growth of MSMEs, as it can help them to resume operations and re-enter the market.

Cognizant of the challenges of the MSMEs, Toyota Motor Philippines (TMP) vows to continue being a reliable partner of every MSME. As country’s leading mobility company is empowering livelihoods by extending financial assistance through its financing partner, Toyota Financial Services Philippines (TFSPH); and including its Light Commercial Vehicle line, the all-new Lite Ace in TFSPH’s Kabuhayan on Wheels Financing program.  

Growing businesses now have the chance to own the all-new Lite Ace to help with their day-to-day operations. They can choose from these easy and convenient options: (1) Vehicle Loan and (2) Finance Lease – both of which are customizable to ensure hassle-free payment terms. In addition to these, Toyota has introduced its newest option, (3) Lite Sa Bulsa, which allows customers to pay on a weekly basis for as low as P2,903.50 a week. 

With the Kabuhayan on Wheels Financing Program, MSMEs are a step closer to achieving their asenso goals! For those who want to avail of this new offer, just visit the nearest Toyota dealer in your area to inquire. A P5,000 worth gas card awaits for every successful booking. Toyota marketing professionals will be more than willing to assist you in every step of the application process. 

If you are an MSME, start moving forward in your business with the all-new Toyota Lite Ace! Available in pickup, panel van, FX utility van, and cargo aluminum van variants. 

Kabuhayan on Wheels and Lite Sa Bulsa are just a few of the programs that Toyota Motor Philippines and Toyota Financial Services Philippines offer, as part of their commitment to providing mobility for all. Toyota Financial Services Philippines Corporation is supervised by the Bangko Sentral ng Pilipinas. To know more, visit our website at

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