Wednesday, March 29, 2023

Delivering Stories of Progress


In-Line Forwarder adapts digital transformation, ramps up expansion to empower MSMEs

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By Victoria “NIKE” De Dios

When the country encountered the pandemic in early 2020, hundreds of thousands of online sellers faced difficulties shipping their products. Due to movement restrictions and the corresponding health risks that come with it, digital entrepreneurs of all sizes were looking for easy and reliable ways to continue delivering their orders and carry on with their businesses.

Entrepreneur Sharmane Coquilla, Founder of So She Gathers related her two main concerns in dispatching goods for her international clients at the height of the pandemic. As everyone knows, price and delivery time given the unpredictable transit time of the goods due to port congestion. As ports threatened to shut down with little to no warning, courier prices skyrocketed and shipping time estimates doubled.

“My shipping fees when I started my shop were very unreasonable where the shipping rates cost more than the products I sell,” tells Coquilla.

“Although my handmade papers sold out and I received orders for my paper-making kits regardless of the absurdity of the shipping rates, the business model I was building my shop upon was far from sustainable,” she lamented.

Total logistics firm In-Line Forwarder saw this exploding segment of underserved online sellers popping left and right in the market. With the Philippines now considered one of the fastest-growing Internet economy in Southeast Asia, Inline started innovating its services meant for them: from same-day Metro Manila delivery, to international shipping, easy pick-ups, no minimum weights for small items, and even 24/7 customer service hotlines.

“As a leading brand in the logistics and shipping industry for the past 17 years, we deliver to over 200 locations around the world, whether express, postal, or by sea. We are growing fast and continuously innovating,” said Lindee Yu, the Founder of In-Line. “Our operating strategy is flexible and we are upgrading our e-commerce capabilities. It’s a really a concerted effort among all our employees as we take care of our customers.”

Inline Forwarder expands it operations to address the growing e-commerce market by operating multiple hubs across the Philippines: Caloocan, Malabon, Paranaque, Manila, San Fernando, and Cebu

Founded in 2005, In-Line Forwarder started with only one motorcycle and a humble office in Malabon. With exposure in the airline industry, the company was offering only international shipping service to individuals and small businesses back then. Today, it has grown its fleet to include multiple trucks, with 6 operating hubs across the archipelago, and manages a portfolio of big corporate accounts such as Aggreko and a well-known Philippine publisher. It also proudly caters to the thriving community of Amazon and eBay sellers in the country.

The company points out that they are now embarking on a digital transformation project that will fully digitize and automate a lot of In-Line’s operations. This last quarter of 2022, it will enter the e-commerce sourcing space by launching the In-Line Wholesale Online Store for social sellers catering to customers locally and worldwide.

“In-Line was able to offer my customers better shipping rates with a more than acceptable delivery time. Since moving to them, I received more international orders because the product cost to shipping rate ratio became more reasonable.

Thankfully, shipping concerns is one less thing that I worry about and it gave me time and energy to focus on other aspects of my online shop,” adds Coquilla.

Online sellers can now avail of In-Line’ holiday discounts via in anticipation of the surge in e-commerce orders during these gifting months.

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