The All-New MVP Loyalty Rewards Card: Caltex adds power in your hands
By Monsi A. Serrano
Photo by Ariel G. Raule
And so, it is here – the new Caltex-MVP Rewards Card.
Launched last Friday at the Makati Shangri-La Hotel, what has been known as MVP Loyalty Rewards Card is now made more powerful, thanks to the partnership with Caltex.
“Partnership builds stronger relationships,” Chevron Philippines Inc. (CPI) Country Chairman Louie Zhang told thephilbiznews in an interview at the sidelines of the event.
Zhang said it was a careful and strong choice to have MVP Rewards as Caltex’s partner in its bid to offer a new rewards program that will give more exciting benefits to its valued customers.
“They have proven system and we really thought we need to partner with the best considering that this Caltex-MVP rewards card will roll out nationwide. With MVP rewards card which is powered by PayMaya, card holders can be assured of the real time cash back reward which they can use for whatever they want to buy or even gassing up with all Caltex stations across the country,” Zhang said.
Beginning Monday, April 15, 2019, all Caltex-MVP rewards card holders who fill up gas at any Caltex stations in the Philippines can start reaping their rewards via cash back that goes straight to their Caltex-MVP Rewards card powered by PayMaya.
Regardless of the fuel products being consumed, Caltex gives back 1 peso for every 5 liters of Platinum, Silver, and Diesel with Techron fuels to their customers by simply giving the MVP Rewards card when they pay and they will automatically earn cash back rewards. But only maximum of 60 liters per purchase is allowed.
Jovy Hernandez, Director of MVP Rewards and Loyalty Solutions Inc. and Head of Enterprise Business for PLDT and Smart, said, “We have designed the MVP Rewards Program with one audience in mind – our customers. And we have taken what’s best across industries and put it in one powerful program leveraging on the PLDT Group that has the unique ability to provide this level of convergence owing to the breadth of our combined services.”
Zhang expressed his high regard for Filipinos by saying, “We believe Filipinos work hard for their money and that they are always looking for ways to give back to their customers. The new Caltex and MVP Rewards partnership is just one of the many ways of giving back and adding more value for their money.”
“Caltex will always be there to innovate in the consumer rewards landscape by forging key partnerships with industry leaders. Our latest partnership with MVP Rewards and Loyalty Solutions Inc. is another testament to this,” the CPI noss said.
THEPHILBIZNEWS also caught up with Mr. Yen Roxas, Manager for Asia Pacific Investor Trade Class and Retail Partnership for Chevron International Products, at the sidelines of the event and he revealed his own excitement from the benefits that can be derived from the new Caltex-MVP Rewards Card.
Watch the video: