By THEPHILBIZNEWS STAFF
Having been at the forefront of advocating sustainable mobility and health protection, Allianz PNB Life recently marked its commitment to its crusade through the brand-new Allianz Ride Safe Mural done by one of the country’s renowned young illustrator and muralist, Glendford Lumbao. The mural can be found at the Apartment Ridge Underpass in Ayala, Makati.
Gracing the unveiling of the mural are Allianz PNB Life executives like President and CEO Alexander Grenz and Chief Marketing Officer and Head of Sustainability Gino Riola were present at the unveiling, as were Makati City Mayor Abigail Binay, Makati Business Club Chairman Edgar Chua, AyalaLand Marketing Head Chrissy Roa, and LT Group Vice Chairman and Chief Operating Officer Lucio Tan III. Other guests include Economic Counsellor of the German Embassy David Klebs, Cong. Jose Francisco Benitez from the Third District of Negros Occidental, Head of Makati Central Estate Association (MACEA) Engr. Getty Granada, and star athletes and Allianz PNB Life brand ambassadors EJ Obiena and Alyssa Valdez. Glendford Lumbao, the rising Filipino artist commissioned by the organization for the creation of the mural, was also in attendance.
“It’s a beautiful piece of art that really captures the depth of Ride Safe’s sustainability message,” said Riola. “Cycling is not just a lifestyle change that vastly improves people’s health. It also contributes greatly to the reduction of carbon emissions and vehicular pollution, and it encourages a sense of belonging in a community that shares in your advocacy. Seeing the mural, it’s a concrete reminder of all these things.”
Allianz PNB Life’s Ride Safe Mural project was done in partnership with AyalaLand, the Makati Business Club, and MACEA. The mural shows the organizations’ dedication to supporting initiatives that make a difference, as well as uplifting the work of local artists and their advocacies.
“I am so honored to be part of Allianz PNB Life’s sustainability advocacy, it is something I deeply care about and believe in, too,” said Lumbao. “The point of the mural is to make people, especially bikers and pedestrians, stop, look, and appreciate the beauty of the world they live in. Ride Safe is all about promoting sustainability through biking, so hopefully, the mural touches people enough that they start making little changes in their lives that will impact the planet in a good way.”
Speaking to THEPHILBIZNEWS, Allianz PNB Life revealed why they chose Glenform Lumbao. “Glendford is an exceptionally talented illustrator and muralist. Additionally, he’s a passionate cyclist who connects very much with Ride Safe’s message of sustainable transport and health prioritization through physical activity. This shared advocacy makes him perfect for the project.”
The Allianz Ride Safe Mural is not the first time Allianz PNB Life has shown its support, both for local art and sustainability. In 2021, Allianz PNB Life partnered with the City of Manila to install bike racks that were creatively designed to reflect the rich history and culture of locations like Rajah Sulayman Park, Kartilya ng Katipunan, and Intramuros.
Additionally, Ride Safe has birthed other sustainable projects, such as a solar-powered pit stop and Ride Safe Bike Lanes along Ortigas Avenue in partnership with the City of San Juan, and The BikeYard, a dedicated hangout place with bike repair facilities for cyclists in Bonifacio Global City.
Allianz PNB Life has also expressed plans to expand Ride Safe further to include skills improvement and livelihood opportunities through bike mechanic training.
“I am very thankful to Glendford for sharing his talent with us by creating such a striking mural,” said Grenz. “Likewise, big thank you as well to AyalaLand, Makati Business Club, the City of Makati and MACEA for coming together with us to make this project possible.”
“Art is a wonderful medium that we have used in the past to communicate the importance of prioritizing one’s health and taking care of the environment, first with the bike racks, and now through this mural,” Grenz added. “It is a creative and effective way of inspiring Filipinos to think about the state of the planet today, and encourage them to do what they can to secure the future, both on a personal level and on a large scale. I hope it touches many people and sparks a need for positive change.”
For more information on Allianz PNB Life’s Ride Safe campaign, as well as its other products and services, please visit www.allianzpnblife.ph.