Globe once again emerged as the country’s favorite telco brand based on a recent Philippine study of an international market research firm. This supports the company’s efforts to provide a much-improved experience to its customers and show that now is the #BestTimeWithGlobe.
According to the October survey conducted by The Method Research (Pulse Poll Philippines)[1], nearly 4 out of 10 Filipinos nationwide preferred Globe. About 39.1% of the respondents picked the digital solutions provider, three points higher than the 36.1% registered in August 2021.
Globe led over Smart, whose score dropped to 17.3% from 22.5%. Other providers posted the following ratings: PLDT – 15%, TNT – 13.5%, TM – 9.8%, and DITO – 5.3%. Globe was also the preferred telco in Luzon with 42.2%, Visayas -34.1%, and Mindanao – 38.6%.
“We’re happy with the new results, seeing that Globe remains a trusted brand among Filipinos. We continue to upgrade and expand our network for a better experience. In addition, we make our offers more relevant by providing customers with everyday essentials that would help uplift their lives,” said Ernest Cu, Globe President and CEO.
The study aims to gather general insights into the local population’s behavior, consumption, and preferences. Thus, respondents must live in the Philippines and be over 18 years old. The sample of respondents taken per island is also representative of the nation’s population.
A majority of the respondents or 78.2% belong to the 18-24 age bracket. About 72% are female, and 28% are male. Most of them are from Luzon – 52.85%, followed by Visayas – 29.63%, and Mindanao – 17.52%.
The Method Research specializes in primary market research focusing on digital surveys. It provides valuable insights into some of the world’s best brands and institutions.
Globe continuously improves its products and services to give a differentiated experience for its customers. It goes beyond telco by offering digital solutions in fintech, healthtech, adtech, e-commerce, edutech, and business.
Globe strongly supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the UN Global Compact principles and contributing to 10 UN SDGs.
To learn more about Globe, visit www.globe.com.ph.