The Manila Electric Company (Meralco) and its corporate social responsibility arm, One Meralco Foundation (OMF), bagged eight Silver awards at the recently concluded 56th Anvil Awards.
The Anvil Awards, dubbed as “the Oscars” of Philippine public relations, recognizes outstanding external and internal programs, campaigns, and tools that exemplify the highest standards of PR practice in the country. This year, the Gabi ng Parangal of the Anvil Awards was held via livestream due to the pandemic.
At the awarding ceremony, Meralco received a nomination for the Company of the Year award as its flagship program, Meralco Advisory, wins for the 6th time since 2013. Meralco Advisory has been one of the company’s long-running communication programs and has effectively provided its customers technical information presented in a simplified and creative manner which a lay person can easily understand.
This year, a new category was included to recognize the programs and tools related to COVID-19. Meralco, for its part, received a Silver Anvil for Keeping the Lights On in the Time of Pandemic, a communication management program on keeping its employees safe and well informed of matters related to the COVID-19 pandemic.
Meralco was also recognized for Meralco Goes Green Internal Communications, a campaign launched in 2019 to empower its employees to do their part in living sustainably through various programs and initiatives.
The other awards received were for the following programs: Meralco Digital Press Conferences: Keeping Close with Media and Public Despite Social Distancing, Share A Leave/A Day To Give, From Farmer to Fronliners, No school left in the dark-School Electrification Program energizes the farthest schools in the country and Household Electrification Program.
Speaking to THEPHILBIZNEWS, Meralco Vice President for Corporate Communications Joe R. Zaldarriaga said, “We thank the Public Relations Society of the Philippines for recognizing our work. We will continue to strive in ensuring that all our communication campaigns and programs will redound to the benefit of our customers and stakeholders.”
“The awards that Meralco received are a testament to its commitment to provide purpose-driven and impactful initiatives that promote sustainability and social good amid a crisis,” Zaldarriaga added.