On November 12, 2025, Ambassador ENDO Kazuya and Madame ENDO Akiko attended “SAGA: A Wagyu Tasting Journey” held at Hotel Okura Manila. The event, dedicated to promoting the world-renowned Saga Beef, gathered officials from Saga Prefecture, representatives of the Saga Agricultural Cooperatives, restaurateurs, media members, and culinary enthusiasts.

In his remarks, Ambassador Endo underscored the exceptional quality and refined taste of Japanese Wagyu—especially Saga Beef—and highlighted the cultural and regional charm of Saga Prefecture. He expressed optimism that such initiatives would further acquaint Filipino consumers with Japan’s premium beef products.

Guests enjoyed an exquisite culinary showcase featur




