By Marinel E. Peroy
Honda Cars Philippines Inc. (HCPI) continues its commitment to providing top-quality products and excellent customer service in the automotive industry by expanding facilities with a new training center and parts warehouse.
Speaking with THEPHILBIZNEWS, Rie Miyake, President of Honda Cars Philippines, said that HCPI’s goal is to provide “exceptional value” to its customers. This approach is seen not only through their products but also through giving “comprehensive after-sales services and accessory offerings.”
Miyake emphasized Honda’s goal of sustainability through “carbon neutrality” with their products, which can be experienced on-hand with the new e:HEV with Honda Sensing system.
“We’re really enhancing the customer experience,” Miyake added. She also shared HCPI’s positive outlook about the expanded facilities in sales growth and the trust and reliability of customers in their brand.
During the tour with car dealers and media representatives, the new training center showcases the following: a service reception; a merchandise space; customer-oriented training areas; and tools, storage, warranty, and paint-mixing rooms. One of the highlights is the new computerized tool body alignment for greater vehicle repair performance.
Meanwhile, the parts warehouse consists of stock items with 70% from Thailand, 16% from Japan, and 8% from the US, while the remaining 6 percent comes from local manufacturers.
According to HCPI, they replenish their stocks at least twice a month. They also follow the Honda Dealer Management System (HDMS) with a 24-hour turnaround time, noting that urgent orders can be received within the day.
The HCPI’s nearly P500-million investment in the training center and parts warehouse were officially inaugurated on August 30 (Friday) in Santa Rosa, Laguna.