The Danish dairy industry is making a significant move to capture the Philippine milk market by introducing the natural goodness of European organic dairy.
Following the EU Organic Dairy PH campaign last year, the Danish Dairy Board (DDB), an inter-brand organization representing dairies in Denmark, continues its three-year educational initiative to raise awareness about the benefits of European organic dairy and inspire informed consumer choices in the Philippines.
Supported by the European Union, this three-year educational initiative highlights European organic dairies’ steadfast commitment to the high production standards set by the EU.
European organic dairies produce food that respects animals, the environment, and consumers. Free from artificial additives, hormones, GMOs, and pesticides, these products offer essential nutrients like protein, calcium, and vitamins B2 and B12, making them a nutritious choice for families worldwide.
Denmark is a leader in the organic dairy industry, pioneering organic production regulations and sharing the benefits of European organic dairy on a global scale.
From pasture to plate
The DDB kicked off the second year of the campaign with the “From Pasture to Plate: Choose Organic European Dairy” launch event on August 13, 2024, at the Grand Hyatt Garden Pavilion.
The event featured tastings, engaging discussions, and educational sessions exploring the production process of organic dairy in Europe, its role in sustainable nutrition, and the positive impacts of organic dairy production.
Jo Sebastian, a registered nutritionist-dietician, highlighted the importance of making nutritious food choices. “Organic dairy, with its numerous nutritional benefits, isn’t merely a trend—it’s a powerful step toward a healthier and more sustainable future for us and our planet,” she said.
Attendees enjoyed a variety of delectable bites made with European organic dairy products and gained valuable insights into food, health, and wellness from Dr. Noel Lumbo of the National Organic Agriculture Board and pediatrician Dr. Joanna Cuayo-Estanislao. Mom influencer Kelly Misa shared her journey of integrating organic choices into her family’s lifestyle, offering both inspiration and practical advice.
Creating more goodness
Over the next several months, consumers across Metro Manila and nearby provinces will have the opportunity to experience the quality and flavor of Danish European organic dairy firsthand. Product sampling activities will take place from August 16, 2024, to January 2025, at leading supermarkets and grocery stores.
In addition, VIP Consumer Classes are scheduled for September 2024, offering fun and educational sessions for participants, including kids and families, to learn about organic dairy from Europe through interactive workshops, games, and tasting sessions.
Mr. Lars Witt Jensen, Senior Marketing Manager at the Danish Dairy Board, expressed enthusiasm for the campaign.
“We are thrilled to bring the message of organic European dairy to the Philippines, especially as more Filipinos seek the best options for their health and the planet. Through our campaign, we hope to empower Filipino consumers with the knowledge and benefits of choosing organic dairy,” he said.
“Our goal is to highlight not only the nutritional value of these products but also their role in promoting sustainable practices and animal welfare. By choosing organic dairy, consumers are making a positive impact on their health, the environment, and the future of food,” Jensen added.
This initiative represents a significant effort by the Danish dairy industry to promote healthier and more sustainable food choices in the Philippines, inviting Filipinos to discover the benefits of European organic dairy products.
