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Phl, Germany forge strategic alliance in 3rd ASEAN Purchasing Initiative

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German-Philippine Chamber of Commerce and Industry, Inc. (GPCCI), in collaboration with the German Association of Supply Chain Management, Procurement and Logistics (BME) and the German Chambers in ASEAN are executing the German Purchasers Initiative. This project is under the market access program of the German Federal Ministry of Economic Affairs and Climate Action which aims to reshape the landscape of trade between Germany and the ASEAN region.

“With initiatives like this, we advance our core goal of fostering partnerships between businesses in the Philippines and Germany,” said GPCCI President Ms. Marie Antoniette Mariano. “We are thrilled to witness the growing interest and participation from both sides and we eagerly support both German and Philippine businesses in facilitating mutual growth.”

The Initiative was officially launched on April 22, with over 120 participants, marking the largest purchasing initiative for German companies seeking new suppliers in ASEAN, featuring 87 suppliers and 27 buyers. The German side emphasized the increasing demand for a diversified supply chain and the importance of establishing reliable partnerships in ASEAN.

“We are delighted to continue the momentum between our countries, the Philippines and Germany, following the Presidential visit in March and the resumption of the EU FTA Agreement talks.” said GPCCI Executive Director Christopher Zimmer about the Purchasing Initiative. “All this helps us to further elevate the Philippines’ presence and significance on the global stage.”

Supported by the Department of Trade and Industry, the initiative encouraged Philippine manufacturers to apply for B2B meetings, providing suppliers with the opportunity to showcase their products, facilities, and expertise to German buyers. Despite the significant time difference, over 21 meetings with Philippine suppliers have been running smoothly, as evidenced by the positive feedback received thus far.

“We are very thankful for the linkage to the German buyers.” Says Mr. Jimson Ordinario, Director for New Business Development of HTS Corporation “We were able to showcase our products and services. We are placing high hope for the success of this business exploration.”

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