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RCBC brandishes Christmas digital display at the heart of Phl’s CBD

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Rizal Commercial Banking Corporation (RCBC) has ushered in a new era of holiday celebrations by introducing its newest annual Christmas tradition – the “Isang Sulyap ng Pasasalamat” RCBC Plaza LED Wall Christmas Display, at its corporate headquarters in Ayala Avenue, Makati City.

RCBC is showcasing a digital Christmas display which will run from December 20, 2023 to January 4, 2024, evoking the spirit of globally renowned holiday events such as the Times Square and the Rockefeller Center Christmas tree lighting in New York City, as well as local icons like the Christmas on Display (COD) in Cubao, Quezon City which was last open to the public in 2022, and Greenhills in San Juan City last exhibited in 2017. The landmark event is also poised to become an annual tradition, shining the spotlight on RCBC Plaza as a premium and iconic business address in the Makati Central Business District, long revered as the nucleus of the country’s economic activities.

The grand spectacle features a showcase of lights and sounds, highlighting the RCBC brand and Filipino traditions during the Yuletide season. It also introduces RCBC’s newest #GoForMore tagline, inspired by the bank’s relentless pursuit of progress through its innovative digital services, solutions, and products.

“RCBC is not just illuminating the Makati Central Business District, but radiating the brightest light to all our clients, partners, and every Filipino who has played a significant role in our journey,” said RCBC President CEO Eugene Acevedo.

“Isang Sulyap ng Pasasalamat” is a message of hope, resilience, and thanksgiving, celebrating the indomitable Filipino spirit that prevails even in the face of adversity,” said RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva.

The event was also an opportune time for the bank to celebrate its ascent as the fastest-growing, most-awarded, and leading digital challenger bank in the country in recent years. Among the milestones that the bank commemorated is Japanese megabank Sumitomo Banking Corporation’s (SMBC) investment of 20% equity in the bank, bringing in approximately USD 487.14 million capital that fueled RCBC to expand its products and services and deepen its presence all over the country.

RCBC also spotlighted its victories as AsiaMoney’s Best Bank for Digital for four consecutive years, the Bankers Institute of the Philippines’ (BAIPHIL) Grand Champion for Digital Payments and Financial Inclusion, and Number One in the Philippine Best Customer Service 2023 survey by the Philippine Daily Inquirer and global research firm Statista, to name just a few of the awards it garnered this year.

Beyond accolades, RCBC took a monumental move for being the first Philippine bank to take a resolute stance against coal, emerging as a trailblazer in green financing and sustainable finance practices in the country.

RCBC seeks to sustain its growth momentum and explore new areas of growth for 2024. The bank emerged as the fastest growing bank in the country after it leaped from eighth position in 2018 to fifth in 2022 in the list of the Philippines’ largest privately owned banks in terms of assets.

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