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DOT vows to develop a world-class brand campaign for Phl

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The Department of Tourism (DOT) is in solidarity with our fellow Filipinos in expressing our outrage and extreme disappointment at the use of non-original/stock footage purporting to be scenes from the Philippines in the audio visual presentation (AVP) prepared, produced, and published by DDB Philippines as a component of the launch of the enhanced tourism branding campaign for the country.

Under the terms governing the DOT’s tourism branding campaign contract with DDB Philippines, “Material/s produced by the winning bidder should be original and aligned with the DOT’s advocacies”. Further, “The DOT reserves the right to change, suspend, or discontinue temporarily or permanently the contract at any time should the DOT deem the agency incapable of the project.”

As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP, reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB.

No payments have been made by DOT to DDB under the tourism branding campaign contract. The DOT shall exercise its right to forfeit performance security as a result of default in obligations under the contract, as well to review standards of performance or lack thereof vis-a-vis any claims for payment and/or any other engagement. Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism.

The Department of Tourism remains fully committed to developing and promoting the Philippines as a powerhouse of natural wonders, culture and heritage, and a fount of warmth and hospitality which is a source of great love and pride for all Filipinos.

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