As people around the globe continue to quench their post-pandemic wanderlust, the Philippines is all set to reintroduce itself as a world-class tourist destination at the Internationale Tourismus-Börse (ITB) Berlin Convention on 07 to 09 March 2023 in Messe Berlin, Germany.
The Tourism Promotions Board (TPB) Philippines, in line with the initiative of the Department of Tourism (DOT) Central and Frankfurt offices, will have the opportunity to market and promote the Philippines as a tourism powerhouse to over 160,000 visitors expected to attend the world’s largest travel and tourism trade fair.
DOT Secretary Christina Garcia Frasco and TPB Chief Operating Officer Maria Margarita Montemayor Nograles will lead the Philippine delegation in turning the spotlight on the country’s tourism developments and product offerings.
Home to world-renowned natural wonders like the Subterranean River National Park in Palawan, the rice terraces in Banaue, and award-winning islands and beaches in Bohol, Cebu, Boracay and Palawan, the Philippines is replete with attractions that make it the destination to visit this 2023. With 7,641 islands that bear various other hidden gems, the Philippines garnered global recognitions and accolades, including World’s Leading Dive and Beach Destination, Asia’s Leading Tourist Attraction and Destination of the Year Award, among others.
The Philippines booth at ITB Berlin 2023 will feature the country’s rich culture and sustainable tourism. Colorful Filipino weaving tradition through the artistic works of T’nalak weaver Myrna Pula of South Cotabato and Yakan Weaver and Entrepreneur Angelita Pichay Ilul of Zamboanga will also be highlighted.
Moreover, visitors will also have a taste of Philippine coffee and chocolates through Kape de Filipina, a brand offering products meticulously grown by farmers and communities in the Philippines. In addition, guests of the Philippine hosted cocktail reception on 08 March will be treated with traditional Filipino cuisine by Ayan, a Filipino street food restaurant based in Berlin.
A Philippine delegation of 26 tourism stakeholders from the private sector will be joining the annual premiere travel convention. The list includes Airtrav Philippines, Araw Hospitality Inc., Amorita Resort, Annset Holidays, Inc., Baron Travel Corporation, Batanes Wakay Travel and Tours, Blue Horizons Travel & Tours Inc., Bohol Beach Club, Chroma Hospitality Inc. (Crimson Hotels & Resorts), Club Agutaya Inc., CTPH lifestyle & Travel Services, Divaishnavi International Inc., El Nido Resorts, Evasion Tropicale Travel and Tours, GI Philippines Corp., Intas Destination Management Inc., Marsman Drysdale Travel Inc., MyTRIPS Travel and Tours, Plantation Bay Resort and Spa, Rajah Tour Philippines, Sharp Travel Service, Sarah Lea Travel and Tours, The Funny Lion, Total Exhibit & Expo Solutions, Inc., Travelexperts, Inc., Travelite Travel and Tours Co., and the Philippine Retirement Authority.
With the long-term goal of securing increased arrivals, receipts, and investments for the country, TPB annually participates in the ITB Berlin, which provides the Philippine travel trade an opportunity to network with relevant decision-makers from new and existing tourism markets across Europe, America, and Asia.
The Philippine participation in the event also aims to strengthen the country’s global tourism branding campaign through partnership opportunities with various tourism stakeholders including tour operators, online travel agencies, new online distribution platforms, travel websites and communities, journalists, and influencers, among others.