Nissan celebrates a challenging yet definitive 2022 and promises more exciting milestones in its annual media thanksgiving event
In a night of fellowship and celebration, Nissan Philippines commits to a stronger 2023 with more exciting products and services during its annual media thanksgiving event held at the Grand Hyatt Manila.
Nissan President Juan Manuel Hoyos started the festivities by highlighting the brand’s major milestones in 2022 while thanking the media for their immense contributions to the brand’s growth in the country. These milestones include the launch of the Blue Switch initiative and the many partnerships with private and government stakeholders under the program, introduction of e-POWER technology, the launches of Nissan’s newest entries in the BSUV and MPV segments: the Kicks e-POWER and Livina, digitization efforts like the Nissan Assist app, and upgrades to some of the brand’s most popular name plates such as the Navara Calibre-X, Urvan, and LEAF. Hoyos also made a special announcement on the upcoming price reduction of the LEAF as a result of the newly released Executive Order on the temporary modification of tariff rates on imported electric vehicles in the Philippines.
Hoyos also gave a preview on what the media can expect from Nissan this year. Both the media and public can expect to see a showcase of “speed, excitement, and performance” with Nissan’s upcoming launches this year. A casual program filled with fun activities for members of the media, content creators, and influencers followed after.
“We understand that 2022 was a difficult time for the entire industry. Faced with this challenge, Nissan did dare to do what others don’t by pivoting and shifting its priorities,” Joyos explains. “We turned to further building the brand by conquering new segments and improving the customer experience through digitization. We also focused on strengthening our electrification strategy by expanding our Blue Switch ecosystem with our new partners and by bringing in e-POWER technology that offers Filipinos a glimpse of sustainable mobility,” he adds.
The celebration marks the first time that Nissan has held a full face-to-face media thanksgiving event in 2 years.