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‘Discover Czechia 2023’ kicks off, invites Filipino tourists to explore Czech Republic

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By Monsi A. Serrano

The Czech Republic has officially launched its “Discover Czechia 2023” Tourism Roadshow in the Philippines on Monday, January 30, 2023 in Cebu City. The roadshow, organized by the Embassy of the Czech Republic in Manila in partnership with the CzechTourism, a tourism board, aims to promote Czechia as an attractive destination for Filipino tourists.

The Enchanting Charles Bridge is a must visit area in Prague. This bridge connects to Prague Castle and Old Town and the centuries old statues are really impressiive. (MONSI A. SERRANO/The Philippine Business and News)

The roadshow features a series of destination presentations and business meetings in Cebu, Angeles (January 31), and Makati (February 1).  The roadshow highlights the various tourist attractions in Czechia, including its historic cities, such as Prague and Český Krumlov, its famous castles and châteaux, natural wonders, religious sites as well as its vibrant culinary and shopping scene. The goal of the business meetings is to establish new partnerships between the Czech tour operators and their Filipino counterparts. These collaborations should contribute to the growth and development of both countries’ tourism sectors.

The Shrine of The Infant Jesus of Prague in St. Wenceslaus Catholic Church (Monsi A. Serrano/The Philippine Business and News)
Representatives of Travel and Tour Agencies in Cebu joined the Cebu-leg tourism roadshow.

“We are excited to showcase the beauty and diversity of Czechia to the Filipino market,” said H. E. Jana Šedivá, Ambassador of the Czech Republic to the Philippines. “From our rich history and culture, to our picturesque landscapes and delicious cuisine, we believe that Czechia has something for every type of traveller.”

The Mcely Castle is another hidden gem of Czech Republic. Less than an hour drive away from Prague. It’s in the heart of Bohemian village of Mcely and truly relaxing place to visit or stay. (MONSI A. SERRANO/The Philippine Business and News)

“Discover Czechia 2023” culminates with a Czech national pavilion at the Philippine Travel Agencies Association (PTAA) Travel Tour Expo held at SMX Convention Centre Mall of Asia in Pasay from February 3 to February 5, 2023. Visitors to the pavilion will have the opportunity to delve into the country’s rich history, spanning from the medieval period to the present day and gain insights on the stories behind some of its iconic landmarks. In addition, visitors will also be able to immerse themselves in Czech culture through a special puppet theatre performance and a taste of the famous Czech beer.

A tourist looks at the banner of Pravda vitezi (“Truth prevails”) is the national motto of the Czech Republic.inside the Prague Castle.(MONSI A. SERRANO/The Philippine Business and News)

“I would like to encourage all attendees of the PTAA Travel Tour Expo to visit the Czech national pavilion,” said the Czech Ambassador. “We are confident that this event will help increase the number of Filipino tourists visiting Czechia in the coming years.”

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