2022 has been a year full of new opportunities, clients, and projects for independent ad agency GIGIL Philippines. Now, it seems it also is a year of wins: GIGIL has received multiple nods for its work from two venerable creative award shows in APAC: The One Asia Creative Awards and Spikes Asia.
6 different GIGIL campaigns recognized in The One Asia Creative Awards 2021
After making it in 2020 with Padayon’s ‘It’s OK to Cry,’ GIGIL is still on a winning streak with 6 of its campaigns making it to the shortlist of The One Asia Creative Awards 2021. This is the Asia-Pacific edition of The One Show–the world’s most prestigious award program in advertising, design, and digital marketing. GIGIL was the only Philippine agency to make it to the esteemed awards show this year.
The independent ad agency got nods in four categories, namely: Film & Video, Branded Entertainment, Print & Out of Home, and Creative Effectiveness.
See the GIGIL campaigns that made it to The One Asia Creative Awards 2021 showcase:
RC Cola ‘Band’
The second film out of the RC Cola ‘Basta!’ (‘Whatever!’) campaign bagged a bronze metal in the Film & Video category.
Watch it here: https://www.facebook.com/RCColaOfficial/videos/222257335946640
Netflix ‘Cupids’
Netflix and GIGIL celebrated Valentine’s Day to promote ‘To All the Boys I’ve Loved Before 3: Always and Forever,’ earning a Merit citation in the Film & Video category.
Watch it here: https://www.facebook.com/watch/?ref=external&v=735980707348280
Netflix ‘Trese Broadcast Network Takeover’
To promote the highly-anticipated animated graphic novel series ‘Trese,’ Netflix and GIGIL took over the Philippines’ largest broadcast network and won another Merit citation from the show.
Watch the case study here: https://www.youtube.com/watch?v=85-EEle4IWQ
RC Cola ‘Family’
The RC Cola Philippines ‘Whatever’ campaign snatched a Shortlist in the Creative Effectiveness category. The campaign is known for its viral films, ‘Family’ and ‘Band.’ ‘Family’ delivered mass awareness for the brand, increasing sales of RC Cola Mega by 64%.
Watch the ‘Family’ film here: https://www.facebook.com/RCColaOfficial/videos/411564449891304
Unioil ‘Bart’
Aiming to promote its range of environmentally-friendly Euro5 fuels, Unioil teamed up with GIGIL for its ‘You Drive Change’ campaign, which earned a Shortlist in the Film & Video category.
Watch the campaign film here: https://www.facebook.com/unioil/videos/282041810253370
Netflix ‘Ghost Concert’
As a countdown to the ‘Trese’ series launch, Netflix and GIGIL partnered up with Up Dharma Down for the first-ever concert with a ghost audience. The campaign also won a Shortlist in the awards show.
Watch the concert here: https://www.youtube.com/watch?v=qMFJj8SrN9E
GIGIL brings two Filipino brands to the Asia-Pacific stage with Spikes Asia recognition
GIGIL has made it also to Spikes Asia, the Asia-Pacific’s top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. This time, the agency brought Filipino homegrown brands–Jollibee and Cheers–to the regional stage. They earned a total of three finalists in the Film category, GIGIL earning the most number of Film shortlists for the Philippines in 2022.
GIGIL released its first-ever campaign with the Filipino fast food giant Jollibee, the Jollisaver, ‘’Di Dapat Mahal Maging Masaya’ (‘Happiness Shouldn’t Cost You Much’). The campaign rolled out with a series of three films, two of which earned a nod from Spikes Asia.
Watch the films here:
Jollibee ‘JolliSavers – Jacket’
Jollibee ‘Jollisavers – Cream’
Cheers, a local party supplies brand with a complete range of paper and plasticware, partnered with GIGIL to create a new campaign, pivoting its products for the home. The spot was also named a finalist by Spikes Asia.
Watch the ‘Party’ film now:
Cheers ‘Party’
https://www.facebook.com/1752580964992917/videos/4709388895772070
These creative honors would not have been possible without the courage and trust of the agency’s client-partners. GIGIL Philippines believes award-winning ideas build clients’ business. In the end, these honors are all just a means to meet that ultimate objective.
