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Beko heeds demand for appliances that promote good health habits, introduces EverFresh+ technology

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By Victoria “NIKE” De Dios

The primary concern of all families is to stay healthy given the fact that the COVID-19 pandemic has raised the awareness of many people to stay healthy, eat the right food and have a clean home  24/7 and this has already become a way of life.

Needless to say, the attitudes, behavior and purchasing habits of the consumer are very palpable in the change brought by the pandemic. As consumers are now looking into ways on how to live healthier and improve their overall wellbeing. While staying at home is a priority, people nowadays are exploring means to eat good food and improve their daily routines to adapt to the “new normal.”

This also means they are looking for appliances that could fulfill their needs to become healthier. With limited access to the outside world, it is best to have a storage of supplies that would make food last longer and keep its freshness.

Beko’s world-class refrigerators are the perfect fit for this job.

With its EverFresh+Æ technology, Beko refrigerators can keep fruits and vegetables fresh for up to three times longer and ensure it lasts longer in fridges, thanks to its crisper drawer innovation. This means consumers are saving money, time, and reducing food waste with Beko refrigerators.

In the statement sent by Beko Pilipinas Corporation to THEPHILBIZNEWS, Beko Pilipinas’ Country Manager Gürhan Günal said, “At Beko, we believe in making products and technologies that help improve the wellbeing of today’s consumers. As an appliance brand, we are committed to doing all we can to make consumers’ lives more convenient and healthier.”

For instance, Beko’s GN163123P side-by-side has innovative features, such as the NeoFrostTM Dual Cooling technology that maintains ideal airflow and optimal temperatures with a high level of humidity. This enables food to stay fresher for longer with no frost building up and no odor transferring. It also has the Active Fresh Blue LightTM technology that allows continuous photosynthesis in the crisper, therefore retaining the natural flavors of fruits and vegetables.

Beko’s GN163123P is also equipped with the longlasting IonGuardTM that neutralizes bacteria, viruses and particles in the refrigerator using negative ions, allowing air inside to circulate and stay clean. This means that contamination will not occur and food can be stored twice longer. It also has a LED Illumination that provides full lighting all throughout the fridge for clear and worry-free finding.

With the Beko ProSmartTM Inverter Compressor, the fridge is four times quieter, more durable and energy-efficient as the technology adapts to temperature variations to provide faster cooling with less energy.

Beko,  a new subsidiary of Europe’s No. 1 home appliances brand, is a market leader in the white goods space and empowers new generations to live healthier lives.

Beko is available at select SM Appliance Centers, Robinsons Appliances, and Asian Home Appliance center in Cebu. The brand is looking forward to be available in more stores nationwide.

You may also shop for products at the Beko Facebook page,

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