By Monsi A. Serrano
With the laundromat business seeing an unprecedented growth to service the geek economy flooded with working moms and solo-living young workers, competition among washing machines is definitely heating up.
But Whirpool-Maytag Commercial Laundry machines, the leading brand in both commercial and industrial laundry equipment for so many years now, still claims to have the competitive edge.
As Whirpool-Maytag Brand Manager Windy Punzalan aptly puts it: “Not all washing machines work the same.” This is particularly true when the volume of soiled clothes to be washed and the variety fabrics come into play.
Speaking to THEPHILBIZNEWS last weekend, Punzalan pointed out that there is a reason why Whirpool-Maytag has maintained market dominance in both commercial and industrial laundry equipment through the years.
“Our commercial machines are built to last for long term business use. Machines can be operated continuously even for 24 hours and tested to work for 15,000 cycles or minimum of 5 years with proper maintenance. We hold more than 1,500 laundry shops nationwide and still counting. While Whirlpool machines are set for household use, all machines are set for commercial and industrial use,” she said.
Such pride is expected from a brand manager, but Punzalan does not pull out these conclusions from thin air. The past years have seen continuous construction of condominiums not just in Metro Manila but also in the key provincial cities and municipalities nationwide, and this was an opportunity for many washing machine brands – Whirlpool included – to further expand and test how well they address the needs the laundromat market.
This was indeed an opportunity for Whirlpool-Maytag to prove to the Filipino market its commercial reliability and performance – wheher it be in the single or multi-load, front- or top-load, said Punzalan. “Whirpool-Maytag are designed to be used and abused. The sturdy and powerful designs are meant for longer usage, reliability and power,” she said.
It was its battlecry then, and this is still what Whirpool-Maytag guarantees, according to Punzalan: “That year after year, your investment is truly worth it, and your laundry business guaranteed to be a reliable and stable business that will give you profitability from your hard earned money you invest.”
Now more than ever, Whirlpool-Maytag wants to put its name out there for anyone who wants to start a laundry business. “You know who can guarantee the success and longevity of your laundry business if you choose Whirpool-Maytag,” assured Punzalan.
Whirlpool-Maytag showrooms can be visited for consultation in Quezon City, IloIlo City, Bacolod City, Cebu City, and Davao City.
“There is surely a design and model from among Whirpool-Maytag laundry machines that will suit your budget and business requirements,” said Punzalan. “Start your laundry business with an assurance that your investment will take you a long and profitable venture that only Whirpool-Maytag can provide.”