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GADGET EXPERT Singapore’s UNIQ Better by Design opens new world of style, functionality

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Singapore’s UNIQ Better by Design
opens new world of style, functionality
Text and Photos by Monsi A. Serrano

There’s a new and more stylish face to your standard Apple, Samsung or “i” gadget and, this time, Macpower Marketing Corporation is going all-out to give you that smart techie look through UNIQ Better By Design.

Last June 13, Macpower – the gadget expert that distributes gadgets and accessories for Globe, Power Mac Centers, Lazada and a host of other top technology brands — launched not just another brand to dress up your latest gadgets but a fashionable line of products and accessories from hip Singaporean brand, UNIQ.

Boasting of top-of-the-line products that have grown a following worldwide, UNIQ will be opening its first kiosk in the Philippines on June 22 at 4F Cyberzone, The Annex B uilding, SM City North EDSA, Quezon City.

‘Better by design’

So, what sets UNIQ apart from others in the market today is that its “better by design” concept answers the very essence of owning a high-end device and dressing it up with elemental personality – new, cutting-edge, and elegant.

It takes a while to wait on the latest Apple or Samsung product in the market. But it takes a little bit more effort to encase it in one’s own style and surround it with support accessories that maximize its functionality and beauty.

UNIQ provides that new dimension of style and class through its product line of gadgets, gadget protectors, and travel accessories so that, whether it be business, pleasure or both that takes you traveling, you can be on-the-go but still stay in style.

“Each UNIQ design went through stages of prudent planning and development, with scrupulous sourcing and careful selection of quality materials, textiles, and craftsmanship to produce the kind of premium goods we are proud to call ours,” says David who heads Design and Development for UNIQ.

Built for a busy lifestyle

THEPHILBIZNEWS Interviewed one of the “influencers” at the UNIQ media launch at F1 Hotel in BGC, Taguig City, and he says: “Nothing is more annoying and stressful than not been able to locate your phone when it’s ringing or you suddenly drop your phone and break it after rushing to take a call. I like it that UNIQ’s products live up to its essential design mantra to be beautiful, functional, and subtle.”

In this fast-paced work condition of multitasking, the desire to have a reliable travel companion for your techie and fashionable lifestyle become necessary. Luxury is a bonus, of course. But why not?

“With the advent of UNIQ Better By Design in the Philippines, the excitement and eagerness to owning any of the UNIQ products are likely to continue growing,” one of Macpower’s marketing executives tells THEPHILBIZNEWS. Macpower, of course, is known to be a reputed specialized retail company that brings only the best and the latest electronic brands, gadgets and accessories.

Flying in from Singapore for the media launch, UNIQ Managing Director and Co-Founder Andy Wong was the one who introduced their product line of ergonomically-designed gadgets and accessories. “I am excited to introduce the truly unique products of UNIQ which are carefully designed to make your life a little better each day,” he says during the products presentation.

He noted that design was the primary focus of UNIQ, whether it is a gadget or accessory. From gadget protectors, smart organizers, bags, and travel gear.

All-in-one design

UNIQ’s wireless charger, for example, is a great innovation which services three gadgets simultaneously. Charging happens without a need for complicated and often entangled octopus cables. UNIQ’s Aereo, a 3-in-1 Fast Wireless Charging Pad bundled with QC 3.0 fast charger is amazing that it can power up an iPhone, Airpods and Apple Watch simultaneously on this single platform.

Then, there’s the coveted Vertex by UNIq. It is also a wireless charger from the LITHOS Collection which defies the rules of functional design. The simple folding mechanism and 3-coil design allow for easy flat-lay and upright charging without compromising on style. With its unique texturized finishing of granular to touch, this portable wireless charger is truly a smart innovation that would be a dream travel companion of everyone.

While there are other similar products available in the market, UNIQ’s products are not created to fill the market and jump into the bandwagon. Each design is intended to provide convenience by closing the gap between you and your essentials, knowing that these are personal accompaniments tailored to integrate quietly and exquisitely with one’s lifestyle, whether at home or on the go.

Natural elements

“From the kind of materials being used, as well as the textures that perfectly yields for a refreshing contemporary take on your gear. With a little ingenuity, inspiration and meticulous attention to details, each UNIQ product is created to be an intuitive masterpiece so thoughtfully designed that you’ll sit up and take notice,” Wong says.

“Our iPhone casing which we call Elements is made of cement and seashells. There’s a long process of grinding and mixing so that we could come up with this material that is pliable, tough, and strong. It is unbreakable,” he adds as he shows off a protective casing for an iPhone XS.

UNIQ advocates smart simplicity and functionality for the modern individual by bringing to their end users into a world better by design, rather than focusing on the complicated and unnecessary function of gadgets, organizers and other travel essentials.

Market expansion

Mr. Wong emphasizes on why UNIQ products have expanded their market in various countries because UNIQ intended to focus on their designs of functionally and stylish gadget accessories and travel essentials to ensure you stay in style at home or away.

“So whether you are young professionals and professionals, UNIQ is your desired and reliable companion in office works, business travels or at home,” added the Managing Director of UNIQ Singapore.



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