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Tinee Cruz

Business

Asia-Pacific marketers worried about AI-driven ad fraud and low consumer engagement

The Philippine Business and News - December 4, 2024

Notwithstanding the opportunities brought by the rise of artificial intelligence (AI) in digital advertising, over 50% of Asia-Pacific (APAC) marketers are concerned that AI-driven...

Business Education

DoubleVerify Bares Disconnect Between Marketers’ Intent and Action in Media Quality Measurement

The Philippine Business and News - February 20, 2024

DoubleVerify a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media...