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Thursday, December 5, 2024

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artificial intelligence (AI)

Asia-Pacific marketers worried about AI-driven ad fraud and low consumer engagement

Notwithstanding the opportunities brought by the rise of artificial intelligence (AI) in digital advertising, over 50% of Asia-Pacific (APAC) marketers are concerned that AI-driven...

AI global adoption up from 55% to 75%, says IDC x Microsoft 2024 Report

The IDC x Microsoft 2024 “Business Opportunity of AI” report reveals that generative AI is transforming industries worldwide, with 75% of businesses now adopting...

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