Lenovo launches its latest ThinkBook, welcomes Aya Fernandez as brand ambassador

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By Victoria “NIKE” De Dios

Brandishing its latest productivity tech device, Lenovo Philippines unanimously picks Aya Fernandez as the newest face of Lenovo’s ThinkBook Series.

Aya is not just a beauty queen. She is also an actress, dancer, and a social entrepreneur. and truly worthy to be the choice to be this highly versatile and sophisticated device given her lifestyle, nature of work, and personal advocacies.

For the young entrepreneur, Lenovo ThinkBook 15 fits a T in her daily grind given the demands for her daily activities as the new ThinkBook is powerful and has pre-loaded features of the device for enhanced work performance and boosted productivity.

In the statement sent by Lenovo Philippines to THEPHILBIZNEWS, Michael Ngan, the President, and General Manager, Lenovo Philippines said, “We are overjoyed to introduce Aya as the ambassador for our ThinkBook series. Our devices are designed to redefine productivity with instantaneous response, making the line well suited to the young generation – tech-savvy, driven, and diverse.”

“Aya not only embodies this spirit with fierce passion but goes beyond expectations by balancing all her roles and responsibilities at the same time. She inspires people to work hard and work smart in achieving success, which is one of the main goals of Lenovo’s smarter technology. We believe ThinkBook and Aya are a perfect pair,” Ngan added.

With its sleek and modern exterior, the ThinkBook 15 doesn’t compromise style for function. As the millennials and Gen Z workers comprise 60% of the workforce, according to a 2019 study commissioned by Lenovo and conducted by Forrester Consulting, Lenovo developed the ThinkBook series to respond to the agile nature of young workers, offering enhanced connectivity, AI-based technology, and enterprise-level support. Essentially, it integrates the convenience of a consumer laptop with professional-grade features and performance.

ThinkBook 15 comes pre-installed with Skype for Business with designated Hot Keys, making video conferencing and collaboration instant and convenient. It sports the tiny and reliable ThinkShutter, a sliding cover for the webcam that gives its users full control over its camera for privacy. With an integrated fingerprint reader on the Smart Power Button, logging into the laptop is as quick and easy as unlocking a smartphone. The lightweight device also offers a battery life of up to 12hours, allowing the young workforce to keep unplugged and work on the go.

The ThinkBook 15 runs on up to the 10th generation Intel® Core™ i7 6-core processor, guaranteeing swift and intelligent performance. To further support professional usage, it houses up to 24GB memory with up to 2TB storage and powered by an Integrated Intel® UHD graphics or AMD Radeon 620 discrete graphics with 2GB GDDR5 VRAM for an immersive visual experience. In addition, the device also comes with an Intel® Optane™ Memory Module, which allows for faster access to frequently used business apps, and the Trusted Platform Module, which enables Windows 10security features and encrypts user data.

ThinkBook series and the remote workforce

A recently released Lenovo work-from-home (WFH) survey found that the majority of employees(87%) felt at least somewhat ready to shift to WFH when required. The rapid adoption of remote working was made possible by the increasing sophistication of smart mobile technology, which emphasized the need for companies to invest in smarter technology to bolster employee productivity from wherever they are working.

As the Philippine workforce shifts to remote work due to quarantine restrictions and the continued threat of the coronavirus, the ThinkBook series offers in-demand features and collaboration tools needed to deliver optimal productivity while allowing users to work with flexibility and mobility. This line of business laptops is the expert workforce companion, especially for remote workers and the small and medium businesses that are just starting to bounce back from the disruptions brought by the pandemic.

“The ThinkBook series was designed to keep up with the demands of the modern workplace and to allow its users to work on-the-go with utmost convenience. This is perfect for small and medium businesses, especially now that remote work seems to be rolling out across industries in the Philippines. Because of the success of most businesses with this setup, it seems that the work-from-home arrangement is here to stay. Lenovo’s ThinkBook series helps businesses adjust well to this new norm,” said Ngan.

The ThinkBook series comes in four variants – ThinkBook 15, ThinkBook 14s, ThinkBook 14, and ThinkBook 13s. All ThinkBook devices feature full HD resolution (1920 x 1080), antiglare display, and narrow bezel, which altogether enhance user experiences and improve focus when working. Guaranteed with quick processing, all ThinkBook devices are powered by up to the 10thGeneration Intel Core™ i7, a processor that boasts 2.5x faster AI performance, 3x faster connectivity due to Wi-Fi 6 support, and has up to 2x the graphics performance compared to previous generation processors.

ThinkBooks may be protected with Lenovo’s full suite of services and support including Premier Support, an enhanced warranty plan that provides 24×7 direct access to the right level of tech support on the first call on priority, and Accidental Damage Protection (ADP), which provides coverage for damages that are not usually part of standard warranties such as minor spills, drops, or damages to the screen.

More information about the ThinkBook series can be found at Lenovo PH’s website via https://www.lenovo.com/ph/en/laptops/thinkpad/thinkbook-series/c/thinkbook-series and its Facebook page https://www.facebook.com/ThinkPCPhilippines.

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