BUSINESS MENTOR: Promote Your Business With These Types of Content Marketing

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By Armando “BUTZ” Bartolome

In any kind of business, there is a need to take steps to ensure that you are able to reach your target market to help you succeed. One way of making this possible is through content marketing. Content marketing is a form of indirect marketing wherein you make use of the way how people search for your business and be able to share information about your business on the internet. It involves creating online materials or content which is usually in written form or through a video that is related to your business.

When we talk about content marketing, it is not like pushing your brand too hard for your customers. Instead, you create content that would interest people wherein they can have more knowledge about what you are offering by sharing valuable information with your customers. The content that you create should also be search-engine friendly, which can help customers to easily find you online.

Through content marketing, you can arouse the interest of people to know about your brand. And by doing so, you get the word out about your business and eventually develop relationships with existing or potential customers. Here are some types of content marketing that can help you in developing an effective content strategy.

1. White Paper

A white paper is an authoritative, in-depth report on a specific topic that shows a problem and provides a solution. It is a way of educating the audience about a certain issue or explain and promote a particular practice or procedure. One way of doing this is by creating an effective landing page of your website in which it can clearly provide the information that people would want to know about and would have a reason to download whatever you have included on that page. Examples are online brochures.

2. Product Review

People nowadays have become more meticulous in choosing the products that they purchase. There are quite a number of people that would surely rely on others’ feedback regarding a certain product or their experience with a certain company. Checking on the feedbacks of others prior to purchasing a product has become a way of knowing if it is worth it at all to purchase something. These are commonly done these days, which is why you need to always make sure that you provide the highest quality of products so that people can leave positive feedback.

3. Sharing Contents related to your business

Facebook has become an integral tool in any business. And anyone would easily click the “LIKE” button when they feel that the business provides the information that they need. Most often, some businesses are stuck with just sharing the same content over and over which may become a huge turn off to the online audience. Therefore, one way of making the audience remain loyal is by sharing other content that is similar to your business. For example, you are a web developing company and you post about the services that you provide. Not unless you have additional services that you want people to know about, you may share tech news which may interest your online audience.

4. Video

Have you noticed how much Facebook Live has become popularly used by online sellers? It is their way of connecting with their audience in real-time and is able to know information about the product that is being sold. This goes to show that using a video is not for advertisement purposes only but is also a way of responding to your audience directly to be able to respond to their questions or concerns.

5. Newsletter

Make your loyal customers be the first to know about your latest promos by sending them a newsletter through email or you may send them gift vouchers as a way of thanking them for being a loyal customer. You may also provide other information about your newly-opened store or to let them know who the people are behind the business. Similarly, create content that can motivate sign-ups and motivate others by sharing content that they won’t see from elsewhere. Making it this person creates a better relationship with customers.

These are just a few of the things that you can do on how you can increase your visibility online. Keep in mind that the virtual world has become an effective means of letting people know about your business’ existence. Therefore, you should find the best means possible to ensure that you get your business on top. Create content that can tickle the imagination of the online audience, which can easily become among your loyal customers.

For questions and more information, you may contact Armando “Butz” Bartolome visit website is