By Victoria “NIKE” De Dios
Manila, Philippines. January 17, 2020 – Realme, the fastest-growing smartphone brand is aiming its sights on doubling its 25+ million global smartphone shipments in 2019.
This year, Realme is entering the 5G market segment by introducing the new realme devices with unparalleled features and performance to hit 50 million units this year.
Realme Founder and CEO Sky Li announced during the launch of the first realme 5G smartphone, Realme X50, that the brand is gearing up to grow its global shipments by more than 100 percent this year after it recorded 500 percent year-on-year (YOY) growth in 2019.
“The smartphone industry is a very competitive market where brands come and go, and it is fiercely growing as we speak. As a young brand, realme is optimistic it will surpass all the challenges in the industry and continue broadening our market footprint with the youth as our number one motivation. We at realme will only keep moving forward and offer real value products to all,” Li added.
More than meets the eye
While Realme is a new player, within just over a year it has already achieved a series of feats and milestones from record-breaking sales both online and offline by being the fastest-growing smartphone brand in the global market. With its aggressive market strategy approach, the strategy of launching high-performing smartphones with features and performance unrivaled in its price segments and disrupting the market. The brand is keen to continue providing high technology that is accessible to consumers deserving of optimum smartphone performance this 2020 and beyond.
Strong global market presence
Expanding its strong presence in 22 markets worldwide, Realme brandishes its exponential growth and widening reach. The brand which is currently the number two brand in India in terms of online market share at 26.5 percent according to the International Data Corporation. In Indonesia, Realme has the fourth largest share of the market.
In the Philippines, Vietnam and Indonesia, Realme sets staggering sales records and securing 2nd, 3rd and 4th places, respectively as the best-selling smartphone brand during Lazada’s 2019 year-end sale in the mentioned markets, respectively. These record-breaking feats in the three Southeast Asian (SEA) market landed Realme on the 5th spot overall of the best-selling smartphones in the region.
Delivering 5G connectivity
With Realme X50 entering the 5G market technology, the brand hopes to bring 5G connectivity more accessible to a broader audience. The Realme X50 boasts a contemporary design, reliable performance and an affordable price tag, ushering in a new era of Realme smartphones designed to meet the youth’s demand for 5G connectivity.
Realme will start rolling out their 5G devices this 2020 in China and also covering smartphones in all price segments and allowing all future realme devices to be equipped with a 5th generation mobile network from entry to flagship-level smartphones.
True to its commitment to customer satisfaction, Realme is working closely with all the local network operators, internet companies and app developers to boost the development of 5G and expand the market. This supports all other initiatives by the private and public sectors in terms of 5G rollout and to provide Filipinos, who top the list of internet users in the world with 72 million mobile social media users, including 26.59 million mobile phone subscribers, with better network service and connectivity.