Rizal Commercial Banking Corporation (RCBC) earned multiple distinctions at the 61st Anvil Awards, held during the “Gabi ng Parangal” at Solaire Resort North in Quezon City, in recognition of its communication programs that advance financial inclusion, sustainability, and digital transformation.
The bank garnered honors across five categories—Sustainability Communications, Best Use of Digital Assets, Advocacy/Public Awareness/Cause-Related, Best Use of Partnerships, and Financial Communications—underscoring RCBC’s efforts to align strategic communications with national development priorities and evolving consumer needs.
“These recognitions reflect RCBC’s focus on disciplined execution and purposeful customer engagement,” said RCBC President and CEO Reggie Cariaso. “We see communications as a strategic tool to build trust and ensure our initiatives deliver measurable value to customers and communities. They also speak to the consistency of our direction and the strength of our teams.”
The awarded campaigns highlighted how RCBC’s digital platforms, partnerships, and financing solutions help expand access to financial services, promote responsible borrowing, and support the country’s sustainability agenda.
Campaigns recognized for excellence
RCBC ATM Go: Kapitbahay ATM ng Bayan, Tulay ng mga nasa Laylayan
Sustainability Communications
The RCBC ATM Go program was cited for its sustained efforts to bring banking services closer to underserved and remote communities, including beneficiaries of government social programs. By expanding its nationwide footprint, the initiative reinforced the role of agency banking in reducing geographic and socioeconomic barriers to financial access.
Raise the Pulz Rate: Driving Loan Applications through Digital Adoption
Best Use of Digital Assets
This campaign was recognized for leveraging RCBC’s digital channels and data-driven outreach to reshape consumer perceptions of borrowing and accelerate adoption of digital loan services, resulting in a significant increase in digital bookings.
Reframing ‘Utang’: Responsible Digital Borrowing through RCBC Digital Loans
Advocacy/Public Awareness/Cause-Related
C–Tesla partnership was recognized for advancing sustainable mobility by making electric vehicle financing more accessible to Filipinos, supported by a multi-channel awareness campaign aimed at accelerating the adoption of greener transport solutions.
RCBC ATM Go: Driving Digital Banking in Last-Mile Communities
Financial Communications
This campaign highlighted RCBC’s work in expanding digital banking access in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), in partnership with the regional government, helping extend financial services to previously underserved areas.
Organized by the Public Relations Society of the Philippines (PRSP), the Anvil Awards—widely regarded as the “Oscars” of Philippine public relations—recognize outstanding communication programs that demonstrate strategic relevance, creativity, and measurable impact.
RCBC Executive Vice President and Chief Innovations and Inclusion Officer Lito Villanueva said the recognitions affirm the role of purposeful communication in driving inclusive growth.
“On behalf of RCBC, we thank the Anvil Awards and the PRSP for these commendations,” Villanueva said. “They validate our belief that communications can be a force for inclusion—bridging gaps in access, understanding, and opportunity. These honors reflect the collective effort of our teams to ensure that innovation translates into real-world impact for Filipinos.”
He added that RCBC remains committed to aligning its communication strategies with initiatives that promote sustainable finance, digital adoption, and national development goals.