Three of the Philippines’ most iconic restaurant brands under the Jollibee Group have once again secured the top spots in the Brand Finance ASEAN 500 2025, reaffirming their leadership as the region’s most valuable quick-service restaurant brands.
Out of 5,000 brands evaluated across Southeast Asia, Jollibee led the pack with a brand value of $2.5 billion, up 8% from last year. Mang Inasal took the second spot with $377 million, up 1%, while Chowking ranked third at $262 million, up 4%. The rankings highlight the Jollibee Group’s enduring strength in the highly competitive ASEAN quick-service restaurant sector.
“Our continued leadership in the Brand Finance ASEAN 500 rankings reflects the strength of our brand portfolio, the dedication of our teams, and the trust of our customers,” said Ernesto Tanmantiong, Global President and CEO of the Jollibee Group. “It affirms our leadership not only in scale, but in the hearts of the people we serve. As we continue to grow globally, we remain focused on innovation, quality, and an enduring purpose—to spread joy through superior taste.”
Jollibee also earned recognition as the second fastest-growing global restaurant brand. With over 1,800 stores in 17 countries as of Q3 2025, it continues to delight customers worldwide with favorites such as Chickenjoy, Jolly Spaghetti, and Yumburger.
Mang Inasal, known for its Chicken Inasal, Pork BBQ, and Extra Creamy Halo-Halo, strengthened its nationwide presence with 575 stores and opened its first drive-thru in Santa Maria, Bulacan. The brand remains one of the region’s fastest-growing quick-service restaurant names.
Chowking blends comfort and cultural flavor in a fast, accessible format. In 2024, the brand enhanced its 621 stores worldwide with new products and improved customer experiences, cementing its position as the most loved Chinese quick-service restaurant brand globally.
“The Jollibee Group’s ability to build strong, emotionally resonant brands while maintaining consistent growth is a remarkable achievement,” said Alex Haigh, Managing Director of Brand Finance, Asia Pacific. “Their leadership across multiple markets reflects a clear brand strategy and deep connection with consumers.”
This recognition underscores the Jollibee Group’s growing influence as one of Asia’s leading restaurant companies and reinforces its ambition to rank among the top five restaurant companies in the world.