In line with President Ferdinand R. Marcos Jr.’s directive for intensified market surveillance, the Department of Trade and Industry (DTI) strengthened its price monitoring activities ahead of Undas to ensure that essential goods remain accessible and affordable for consumers.
On October 29, DTI officials conducted an inspection in Makati City, checking the prices and supply levels of basic necessities and prime commodities (BNPCs) such as candles and bottled water, items in high demand during the observance of All Saints’ and All Souls’ Days.
The inspection revealed that all 224 stock-keeping units (SKUs) of monitored goods were within the DTI’s suggested retail price (SRP), reflecting stable market conditions.
DTI Secretary Cristina A. Roque emphasized that the activity underscores the agency’s ongoing commitment to consumer protection and market stability.
“We commend our retailers for upholding fair prices in the interest and welfare of our consumers. Rest assured that the DTI will continue to diligently monitor the markets to keep prices affordable while also ensuring that our businesses remain sustainable and profitable, so that it will be a win-win for all,” Secretary Roque said.
Since the start of October, the DTI has inspected 19 flower shops to ensure compliance with SRPs and to encourage vendors to maintain reasonable pricing amid increased demand.
As Chairperson of the National Price Coordinating Council (NPCC), Secretary Roque also joined Agriculture Secretary Francisco Tiu Laurel Jr. in monitoring wet markets, checking the prices of rice, meat, fish, fruits, and vegetables across 10 market stalls.
These activities form part of the DTI–DA joint efforts to safeguard price stability and supply adequacy of essential commodities nationwide. To date, both agencies have conducted 23 joint market monitoring operations this year, reinforcing their shared goal of keeping consumer goods affordable while supporting fair and responsible business practices.