Direct Travel, Inc., has announced the acquisition of its long-time strategic partner ATPI, forming one of the largest and most dynamic travel management companies in the world.
The merger positions the combined entity to handle more than $6 billion in annual travel volume, providing cutting-edge technology and exceptional service across corporate, leisure, event, and specialized travel sectors.
This acquisition marks the next step in a successful, multi-year collaboration between Direct Travel and ATPI. The partnership has already supported the business travel needs of major global corporations, and this integration promises to accelerate innovation and service delivery across markets.
A key benefit of the merger will be the global rollout of Avenir Travel Edition, Direct Travel’s next-generation platform. The technology is designed to enhance traveler experiences, empower travel managers with real-time data and insights, and unlock new opportunities for suppliers within the travel ecosystem.
“ATPI has a commanding presence in international travel management and a strong history of collaboration with Direct Travel, making them an ideal fit,” said Christal Bemont, CEO of Direct Travel. “This partnership represents a pivotal moment for our industry—one that allows us to deliver seamless, tailored solutions at scale. Together, we are redefining what it means to create The Perfect Trip on a global stage.” Ian Sinderson, CEO of ATPI, added, “Direct Travel and ATPI share a vision for reimagining how the world connects. Combining our organizations strengthens our ability to serve clients collectively, blending our specialized services, innovative technologies, and dedicated customer teams. This union creates a compelling alternative to mega-agencies, offering clients greater agility, personalization, and value.”
ATPI brings to the table deep expertise in specialized sectors such as energy, marine, sports, and mining—industries that demand complex, high-touch travel solutions. Direct Travel plans to build upon ATPI’s proven track record in these niche markets, investing further to expand global reach and market influence.
The transaction was supported by key financial and legal advisors. Jefferies LLC served as exclusive financial advisor and Perkins Coie LLP as legal counsel to Direct Travel, while Baird acted as exclusive financial advisor to ATPI.
This strategic move underscores Direct Travel’s commitment to innovation, client-centric growth, and reshaping the global travel management landscape through technology and service excellence.