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Holy cow! Why Switzerland is the land of cheese, chocolates, and wine

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By Monsi A. Serrano

If there is a land of milk and honey, then Switzerland is surely the land of cheese, chocolate—and, perhaps surprisingly, world-class wine.

Nestled in the heart of Europe, crowned by the majestic Alps, Switzerland enchants visitors not only with its postcard-perfect landscapes but also with its rich culinary traditions.

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PHOTO BY MONSI SERRANO

For me, the Alps are the country’s true “crown jewel,” a natural wonder that sustains the flavors Switzerland is celebrated for.

Take its chocolates and cheeses, for example. These delicacies owe their creamy richness to what locals call their gift of nature—the “holy cow.”

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PHOTO BY MONSI SERRANO

“Alpine milk makes our cheese and chocolates unique,” says Susi Wiprãchtiger, Tourism Coordinator for St. Moritz.

Switzerland’s lush mountain pastures produce milk so rich that Gruyère, Emmental, and even the chocolate bars you see in every shop acquire an unrivaled smoothness.

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PHOTO BY MONSI SERRANO

Wiprãchtiger adds with pride, “Centuries of Swiss craftsmanship, adherence to strict quality standards, and respect for nature through sustainable practices make our products loved all over the world.”

But Switzerland’s culinary pleasures go beyond dairy.

Quietly and with little fanfare, the Swiss have been crushing grapes into some of Europe’s finest wines. From the crisp white wines of Valais to the lush Merlots of Ticino and the elegant Pinot Noirs of Graubünden, every bottle reflects the Alpine terroir and the subtle influences of neighboring regions.

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PHOTO BY MONSI SERRANO

During my visit to Munot fortress in Schaffhausen, I watched farmers harvesting Pinot Noir grapes along its sloping vineyards.

The fortress is more than a historic landmark. It is woven into the identity of the city itself, where wine and culture blend seamlessly.

Swiss wines, small-batch and artisanal, embody the country’s unique ecosystem. They are nature-driven treasures. With more than 90% consumed locally, these wines are rarely exported, making every sip abroad a rare privilege.

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PHOTO BY MONSI SERRANO

Together, cheese, chocolate, and wine form Switzerland’s formidable culinary trinity. Rooted in tradition, refined by innovation, and perfected with meticulous care, they tell the story of a nation that nourishes both palate and soul.

For travelers, Switzerland is more than a feast for the eyes; it is a feast for the senses. One visit is never enough. Between its Alpine splendor and its irresistible flavors, you’ll find yourself wishing the journey home could wait just a little longer.

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