With the goal of building a safer future on Philippine roads, Metro Pacific Tollways South (MPT South) marked Road Safety Month by unveiling its latest theme for road safety advocacy campaign “Drayberks: Ready 4 Safety,” in a ceremonial launch held at the Golden Phoenix Hotel in Pasay City.
Over 100 stakeholders from both the public and private sectors attended the celebration, in partnership with national agencies including the Department of Transportation (DOTr), Toll Regulatory Board (TRB), Land Transportation Office (LTO), Land Transportation Franchising and Regulatory Board (LTFRB), Metropolitan Manila Development Authority (MMDA), PNP Highway Patrol Group Region IV-A, Philippine Reclamation Authority (PRA), and PEA Tollway Corporation (PEATC). Local government units in Metro Manila and CALABARZON also joined the celebration, including representatives from Taguig, Parañaque, Pasay, Las Piñas, Bacoor, Imus, Kawit, General Trias, Dasmariñas, Silang, Santa Rosa, and Biñan.
The following major transport and terminal partners also attended the event: Parañaque Integrated Terminal Exchange (PITX), One Ayala Terminal, and advocacy organizations like ACTO; bus companies such as TAS Trans Corp., Erjohn & Almark Transit Corp. Co., Don Aldrin Transport Inc., Saulog Transit, and Jasper Jean Services Inc.; UV groups such as DIPTA-MOA, United 12 Corp., TVTAP; modern and traditional jeepney groups such as Paliparan 3, Kapit Bisig Transport, PABODA, CAMBIO, and Universal Transport; and Philippine Multimodal Transport and Logistics Association Inc. as a representative for the logistics sector.
Mr. Jose Ma. K. Lim, the President and CEO of Metro Pacific Tollways Corporation (MPTC), delivered the welcome remarks. He emphasized the critical role expressway operators play not just in building infrastructure, but also in promoting a culture of safety on and beyond their roads. He stated, “This project is just one of the many ways MPTC demonstrates its unwavering commitment to the safety of all road users. We believe that true progress in road safety comes through collaboration—by working hand-in-hand with government, private partners, and the communities we serve.”
The main event was the unveiling of the new Road Safety Campaign of MPT South, “Drayberks: Ready 4 Safety” Campaign, which was led by Ms. Arlette V. Capistrano, MPT South Vice President for Communication and Stakeholder Management. The Drayberks program, first introduced in 2018, has evolved into a well-regarded platform for promoting road discipline. Now in its sixth year, Drayberks has been recognized as a model road safety program, most recently earning a Bronze Stevie® Award in the Innovation in Communications/Public Relations category at the 2025 Asia-Pacific Stevie Awards. With the refreshed Ready 4 Safety campaign, MPT South aims to reach drivers of all classifications—from public utility drivers and logistics operators to private motorists—through updated modules grounded in four key points: Responsible driving, expressway rules, pre-trip vehicle inspection, and practicing discipline on the road.
“’Ready 4 Safety’ strengthens our promise to equip every driver with the knowledge and values needed to navigate roads safely—not only for their own benefit, but for everyone’s,” Capistrano shared during the unveiling.
The event culminated in a powerful moment as participants stood together to recite the Drayberks Pledge, led by MPT South OIC Elnora D. Rumawak. This collective commitment to safe, disciplined, and responsible driving was further solidified with a symbolic pledge signing, uniting government agencies, transport groups, and local leaders under one shared goal.
As the curtains closed on this milestone celebration, MPT South reaffirmed its mission: that beyond building roads, it is building a culture of safety, accountability, and readiness—one driver, one community at a time.
