Leading finance super app GCash has secured its place as the #1 digital lending brand in the Philippines, with its GLoan feature capturing a commanding 61% share of the digital lending market. This milestone, revealed in a recent study by RLR Research & Analysis, underscores GLoan’s dominance over 12 other financial apps in the country.
RLR Research & Analysis, a local market research firm with over 11 years of expertise in consumer markets, attributes this remarkable market share to GLoan’s innovative approach to addressing the needs of Filipinos, particularly those excluded by traditional financial systems.
A detailed profile of GLoan users reveals that 4 out of 10 borrowers are manual laborers, such as factory workers, janitors, and drivers, while 2 out of 10 are housewives or househusbands. Notably, 84% of GLoan users are first-time borrowers in the formal credit system, and 6 out of 10 have never accessed digital or traditional loan services before.
Fuse Lending President and CEO Tony Isidro credits GLoan’s success to its mission of providing meaningful financial opportunities to unserved and underserved sectors.
“We are pleased to see the RLR report, which reaffirms our commitment to drive financial inclusion by serving more of our financially underserved and unserved kababayans. Through GLoan, we are fulfilling our mission of making financial opportunities accessible for all Filipinos, especially those who do not have access to formal lending to help them during rainy days. At Fuse, it has always been our mission to develop innovative and fair lending solutions tailored to meet the needs of every Filipino, especially the unserved and underserved sectors,” said Isidro.
GLoan has transformed the financial landscape for millions of Filipinos by offering accessible, fair, and customized loans, empowering them to build credit history and manage their finances effectively. Its significant borrower base also underscores its relevance, as 61% of all digital lending users in the Philippines prefer GLoan.
The study highlights the broader impact of GLoan on community development, as Fuse Lending has disbursed P155 billion to over 5.4 million unique borrowers, including many from the SME sector. These loans have enhanced cash flow, supported job creation, and driven economic growth, demonstrating the transformative role of financial technology.
“Over the last three years that we’ve been tracking the Philippine loans category, the exponential growth of GLoan signals the rising relevance of digital loans, especially among the unserved and underserved markets where access to traditional formal loans remains to be a challenge,” said RLR Research & Analysis research director Homer Marundan.
As GCash celebrates its 20th anniversary, its GLoan feature continues to lead the charge toward a more financially inclusive economy, reinforcing its position as the most trusted digital lending brand in the Philippines.
For more information, visit https://www.gcash.com.
