The Department of Trade and Industry’s Center for AI Research (CAIR) held the first “AI and Digitization Roadshow for MSMEs” on October 21, 2024, at the Sheraton Manila Hotel. A key component of the Tatak Pinoy program, this roadshow emphasized the critical role of artificial intelligence (AI) and digitization in driving competitiveness and growth for Filipino businesses.
Assistant Secretary Leonila T. Baluyut underscored the vital contribution of MSMEs to the Philippine economy and highlighted the transformative potential of AI.
“MSMEs are the backbone of our economy, and this roadshow marks a crucial step toward ensuring they are equipped to thrive in the digital era. We want our enterprises to understand that AI is not here to replace jobs but to boost their business capabilities and open new doors. We must learn to work with technology to unlock its full potential,” Baluyut said.
Undersecretary Rafaelita M. Aldaba emphasized the importance of AI for businesses to understand their current situation and make plans. Aldaba urged companies to prioritize ethical considerations when implementing AI solutions, highlighting those businesses at all stages of technical maturity—from those starting with basic digitization to those integrating advanced AI—can benefit from well-planned adoption.
The roadshow also highlighted real-world success stories from local businesses of all sizes that use AI to enhance operations and improve business outcomes. “These stories show that AI isn’t just for tech giants; it is for businesses of all sizes. The key is starting small, learning by doing, and scaling over time,” said Dr. Erika Fille T. Legara, CAIR’s Chief AI and Data Officer.
The presenters included Lay Bare Waxing Philippines Head of Strategy Justine Cruz and Jeremiah 29 11 Corporation Sales and Marketing Manager Ivan Carlo Bañez. Their experiences demonstrate how AI can drive operational efficiency, enhance customer satisfaction, and fuel business growth.
Following the presentations, a panel discussion highlighted the importance of collaboration between government, industry, and academia in driving digital transformation. The panel featured NAST Academician Dr. Christopher Monterola and Professor Benjur Borja of the Asian Institute of Management.
In his closing remarks, CAIR’s Deputy Chief AI and Data Officer Dr. Sebastian Ibañez noted that the AI and Digitization Roadshow is just the first step in a larger nationwide initiative, with upcoming events planned for Visayas and Mindanao.
“The future is digital, and our goal is to ensure that every business—large to small—has the opportunity to thrive in this landscape,” Ibañez said.
This collaborative effort marks a significant step toward positioning the Philippines as a hub for AI-driven innovation. Through continuous learning and partnerships, CAIR aims to empower businesses with the tools they need to succeed in a competitive global economy.
