GCash, the Philippines’ leading finance super app, has earned its place as an Employer of Choice—thanks to its holistic and forward-thinking approach to human resources.
“We are intentional with the culture that we build and nurture, in view of our mission to enable Finance for All,” GCash chief people officer Robert Gonzales said in a media release.
Here’s what sets GCash apart in fostering a world-class workplace:
1. Inclusive workplace culture
GCash’s second consecutive win as one of HR Asia’s Best Companies to Work For underscores its dedication to fostering a positive workplace culture.
Through its diversity, equity, and inclusion (DEI) initiatives, the company ensures that all employees, regardless of their background, feel supported and valued.
Programs like Queer Peers CommYOUnity for LGBTQIA+ employees and Limitless League CommYOUnity for persons with disabilities create safe spaces and encourage a sense of belonging.
2. Diversity, equity, and inclusion Initiatives
Winning the HR Asia DEI award for the first time, GCash is recognized for its efforts to promote diversity, equity, and inclusion across all levels of the organization.
The company actively recruits employees from underrepresented groups and provides mandatory sensitivity training to all new hires.
The DEI x DEI program equips employees with the skills to engage inclusively, fostering an environment where every voice is heard.
3. Comprehensive Anti-Harassment Program
A cornerstone of GCash’s employee protection policies is its robust anti-harassment program, which covers issues like microaggressions and workplace harassment.
All employees undergo sensitivity and inclusion training during onboarding, which emphasizes principles of anti-harassment, ensuring everyone knows how to create and maintain a safe workplace.
This initiative, coupled with ongoing efforts to foster respect and understanding among staff, helps cultivate a positive and respectful work environment.
4. Progressive employee benefits
The company offers a progressive benefits package, including Life Partner benefits that cover health insurance, bereavement support, and wellness allowances for employees with same-sex partners.
Mental health support is also prioritized, with access to platforms like KonsultaMD and Mind You.
Its Stevie Award for Achievement in Benefits Design and Administration underscores the company’s dedication to enhancing employee well-being.
5. Recognition and empowerment
GCash promotes a culture of recognition, especially through programs like “SheCan!”, which highlights women’s achievements within the company. This focus on empowerment is closely tied to its mission of enabling “Finance for All,” creating a workforce where employees are inspired to create meaningful impact.
The company is also a partner of advocacy-led organizations such as the National Council on Disability Affairs and Philippine Financial & Inter-Industry Pride.
6. Innovative HR strategies
GCash’s HR communication strategies and continuous employee feedback loops earned it Gold for Excellence in HR Communication Strategy and Best HR Team at the HR Excellence Awards. The company’s employee-centric approach—constantly seeking feedback to understand and meet employee needs—shows its commitment to continuous improvement.
These six factors have cemented GCash’s reputation not only a leader in the fintech industry but also as a model employer that prioritizes workplace excellence, inclusion, and employee empowerment.
“GCash has come a long way in becoming the Philippines’ first and only US$5B unicorn. It was a team effort we’ve built throughout the years,” GCash president and CEO Martha Sazon said.
“Thanks to our brilliant, creative, and hardworking employees, we have an empowered organization that enables millions of Filipinos to thrive every day, prepare for a rainy day, and plan for their one day. To pursue our mission of Finance for All, we need an empowered workplace where everyone is valued and inspired to make a difference,” Sazon added.
