In a major step to combat the surge in text scams, Smart Communications Inc. (Smart) has launched its public reporting portal HULISCAM allowing customers to easily report phishing and scam messages. With nearly 300 million SMShing messages blocked in August 2024 alone, the urgency to protect users from these malicious activities has become a top priority for Smart.
“Fighting scams and fraud requires collaboration between telco companies like PLDT and Smart, and the public. We have activated our HULISCAM platform to make it easier for our customers to report unsolicited messages and the mobile numbers that sent these messages,” said Jojo Gendrano, SVP and Chief Information Security Officer of PLDT and Smart.
The HULISCAM portal, https://smart.com.ph/huliscam, encourages users to report suspicious messages by submitting the sender’s mobile number, the scam text, and any malicious links included in the message. Smart has assured customers that all reports will be thoroughly investigated, with necessary actions taken to protect the public from fraud.
“Smart assures customers that we will investigate these suspicious messages and take the necessary steps to protect our customers from scams and fraud. Smart also coordinates with law enforcement agencies to apprehend personalities behind these illegal activities,” said Atty. Roy Ibay, VP and Head of Regulatory Affairs at PLDT and Smart.
In addition to the HULISCAM portal, Smart has been enhancing its security systems. In August, Smart blocked almost 300 million SMShing messages and deactivated over 845,000 mobile numbers tied to fraudulent activities. The company has also introduced new verification tools in its SIM registration system, including live selfie features and enhanced ID checks, to prevent the use of fake identities during registration.
Smart’s initiatives extend beyond technology. The company works closely with distributors and trade partners to ensure the secure distribution of SIM cards. Its #BeCyberSmart and #MagingCyberSmart campaigns continue to educate customers on how to recognize and avoid falling victim to scams.
As part of the campaign, Smart shares the SCAM acronym to help customers stay vigilant:
- S is for suspicious: Never respond to messages or calls from unverified numbers. Banks and official representatives will not ask for account details or OTPs.
- C is for clickbait: Scams often lure victims with too-good-to-be-true offers or prize winnings, urging them to click links.
- A is for alarming: Scammers create urgency or fear to extract sensitive information.
- M is for malicious: Scam messages usually include a phishing link leading to a fraudulent website.
Customers can report scams not only through HULISCAM but also via Smart’s official social media pages and customer service hotline *888. By empowering users and leveraging advanced technology, Smart aims to create a safer digital environment for its customers.
