By Alithea De Jesus
According to experts, there are “future-proof businesses” that will remain to reign even after the pandemic and these are agri-business, farm tourism, tech and innovation and the bustling business that grow by leaps and bounds in the Philippines, the e-commerce.
Aware of the support that many Filipino entrepreneurs need to bolster their e-commerce business, Shopee holds the inaugural Shopee University Summit with the theme, “Equipping MSMEs for E-Commerce,” to help budding entrepreneurs capture e-commerce opportunities.
To kick off on May 27, 2021, industry leaders, successful online sellers, and top brands will share their knowledge and expertise to help online business owners utilize evolving digital tools to grow their businesses online. And with Shopee’s e-commerce leadership in Southeast Asia and Taiwan, plus the invited speakers, this will pave the way to develop more young entrepreneurs as e-commerce experts in the process.
Filipinos continue to favor e-commerce platforms, with 86% using mobile shopping apps each month. Therefore, brands, online sellers, and MSMEs need to utilize online platforms to reach more consumers and strengthen their presence in the digital landscape.
As more consumers turn to online platforms for their needs, brands and micro, medium, and small enterprises (MSMEs) should know how to market their products and services in the digital landscape to achieve success. This is why Shopee wants to invite all entrepreneurs and aspiring business owners to join the first virtual Shopee University Summit to understand the basics of e-commerce and how they can maximize the potential of e-commerce and succeed in growing their business online. In addition to in-depth discussions about e-commerce best practices and tips, participants can look forward to amazing prizes at the raffle draw from brands HP, Globe myBusiness, Mcdodo, Asus, Seagate, and Puluz:
At the Shopee University Summit, participants can gain insights on how to better maximize opportunities on e-commerce and hear from industry leaders on:
- DTI Supports MSMEs by Assistant Secretary Jean Pacheco E-Commerce Lead at the Department of Trade and Industry
- How to Onboard Your Business on Shopee by Raymond Caguin, Head of Marketplace Acquisition at Shopee
- How MSMEs can Transition Easily to Digital: Tips and Trends by Joey Flores, Head of Strategic Services at AdSpark
- Facebook Tools MSMEs Can Use for their Online Business by Marty Buragay, Client Solutions, Emerging Verticals & Country Product Lead, Video at Facebook Philippines
At the event, individuals can also look forward to talks on how to transition and grow their businesses online, using marketing tools available on Shopee like Shopee Live to expand brand awareness and hear success stories from existing Shopee sellers. Participants can also learn innovation tips and best practices when selling online from Krie Reyes-Lopez, Founder and CEO, and Mavic Punay, Sales Director of Messy Bessy; Marvin Montes, Sales Head at Globe myBusiness; and Christian Reyes, Philippines & Pakistan Managing Director at HP Inc.
Martin Yu, Director at Shopee Philippines, said, “Shopee is excited to launch our first-ever Shopee University Summit to provide entrepreneurs with the right tools, platform, and knowledge to succeed in the evolving digital landscape. As consumers continue to turn to online platforms for their daily needs, business owners need to adapt their business strategies to widen their reach. Shopee is committed to helping make the transition online for budding entrepreneurs easy and efficient. We will continue to come up with initiatives to help brands and local sellers to reach their full potential in the e-commerce space.”
Interested participants can sign up on this link http://bit.ly/ShopeeUniSummit until May 26 May, 2021, and slots will be confirmed via email on a first-come, first-serve basis.
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