Globe showcased how artificial intelligence is accelerating transformation and expanding digital inclusion during the Mobile World Congress (MWC) 2026 in Barcelona, Spain.
At The Great Indoors Podcast, hosted by Matthew Roberts, Customer Marketing Head of Amdocs, Globe’s President and CEO shared how AI is driving the company’s evolution and strengthening its mission to make connectivity a powerful enabler of progress across the Philippines.
Now in its 12th season, The Great Indoors explores how storytelling helps bridge the gap between complex technologies like AI and the human experience. Globe’s participation underscored its shift from a traditional telecommunications provider to a trusted lifestyle partner—supporting education, livelihood, healthcare, and digital inclusion nationwide.
Reflecting on leadership and transformation, Globe emphasized its continued focus on customer-centricity, sustainability, and strategic partnerships that expand access to connectivity. Initiatives such as AI-driven personalization, disaster response solutions, and collaborations with global partners like Starlink and Amdocs are helping shape a more inclusive digital future for Filipinos.
With the Philippines comprising more than 7,600 islands and serving over 65 million customers, connectivity remains both a challenge and an opportunity. The company highlighted its partnership with Starlink on direct-to-device satellite technology as a key milestone. By complementing mobile and fiber networks with satellite connectivity, Globe aims to reach the remaining underserved 4% of the population in remote and mountainous areas—bringing coverage closer to 100% and enabling broader participation in the digital economy.
Globe is also redefining customer experience in the digital-first era through investments in AI-powered customer care, self-service platforms, and proactive network monitoring. Central to this is the GlobeOne app, which allows users to manage accounts, monitor usage, pay bills, and access personalized offers seamlessly.
In parallel, the company continues to strengthen its efforts in digital safety. It was among the first telecom operators globally to stop sending SMS messages containing links—a move introduced five years ago to help protect users from scams and malicious content. Since 2021, Globe has blocked more than 12 billion spam and scam messages, reinforcing its commitment to safeguarding customers online.
Beyond technology, Globe also highlighted its strong focus on diversity and inclusion, positioning it not just as a human resources initiative but as a core business philosophy. By reflecting the diversity of the Filipino population within its workforce, the company enhances its ability to serve a wide range of customer needs.
Globe reaffirmed its mission to build meaningful connections, deliver exceptional care for customers and employees, and contribute to national progress through innovation, inclusivity, and a safer digital environment.
For more information, visit https://www.globe.com.ph/.