Rizal Commercial Banking Corporation (RCBC) brought its enterprise data and artificial intelligence (AI) transformation strategy to the global stage at Mobile World Congress (MWC) Barcelona on March 2, 2026, with Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva outlining the bank’s data-led roadmap for future-ready banking.
Widely regarded as one of the most influential annual gatherings in the global mobile and technology ecosystem, MWC Barcelona drew more than 110,000 participants from 205 countries this year, convening industry leaders, innovators, and policymakers.
Addressing an international audience, Villanueva presented RCBC’s AI framework anchored on five strategic pillars: trusted data governance, modernization of data and AI platforms, insights-driven monetization, advanced analytics and AI adoption, and democratized enterprise data access.
He emphasized that the strategy is designed to dismantle data silos, accelerate enterprise-wide decision-making, strengthen regulatory compliance, and unlock new digital revenue streams. At the core of this transformation is RCBC’s Enterprise Data Platform, which powers real-time fraud detection, predictive risk modeling, hyper-personalized customer journeys, and AI-augmented workforce productivity.
Villanueva also highlighted RCBC’s deployment of Asia Pacific’s first Huawei Hybrid Cloud Data Platform in banking and the Philippines’ first Hybrid Cloud Enterprise Data Platform in financial services. The initiative is being implemented in partnership with Huawei Enterprise, Keyrus, and Microgenesis Business Systems.
He noted that RCBC’s AI journey gained momentum following discussions at last year’s MWC, where the bank announced its ambition to build a unified enterprise data platform as the foundation for scaled agentic AI.
“At RCBC, we are institutionalizing intelligence, embedding governance, and optimizing lifecycle value to future-proof banking through data,” Villanueva said.
In 2025, RCBC secured its sixth consecutive “Best Bank for Digital” recognition from Euromoney, becoming the first Asia-based bank to hold the distinction for six straight years. The bank continues to expand its digital ecosystem through platforms such as RCBC Pulz, DiskarTech, and ATM Go.