Brazil is stepping up efforts to expand trade with the Philippines by promoting higher-value, branded, and innovative food and beverage products, signaling a shift from traditional commodity exports toward more diversified agricultural engagement.
The push is highlighted by Brazil’s participation at WOFEX Drinks & Bakes 2026, taking place February 25 to 27 at the World Trade Center in Pasay City, where the Brazil Pavilion (Booth No. 711) features five companies representing the diversity and technological advancement of modern Brazilian agribusiness.
Brazil has long been a key agricultural partner of the Philippines, supplying essential commodities that support food security and supply stability. But Brazilian officials say the next phase of cooperation will focus on value-added exports aligned with evolving Filipino consumer preferences, including specialty coffee, craft and premium beverages, superfoods, and functional products.
“Brazil is already a trusted agricultural partner of the Philippines, contributing to supply stability and food security. Our presence at WOFEX demonstrates our commitment to deepen this partnership — expanding from commodities to value-added products that bring innovation, sustainability, and new business opportunities to the Philippine market,” said Brazilian Ambassador H.E. Gilberto Fonseca Guimarães de Moura during the ribbon-cutting ceremony.
Among the exhibitors is Amazônia Tropical, which is introducing craft beverages from the Amazon region, including dry gin with jambu and Brazil nut gin, highlighting biodiversity-driven products. Attiva is presenting a broad beverage portfolio spanning mineral water, fruit juices, vodka, gin, cachaça, and liqueurs.
Health-oriented offerings are also part of the showcase, with Sambazon featuring its internationally recognized açaí products, including purées and ready-to-eat bowls, tapping into the growing demand for wellness and functional foods in the Philippine market.
Sapiens Global is promoting value-added agro-industrial products such as fruit syrups, spirits, limoncello, cocoa brandy, coffee, and traditional yerba mate — underscoring Brazil’s capacity to transform raw agricultural materials into higher-margin consumer goods.
Coffee, one of Brazil’s most iconic exports, is highlighted by Vereno, which is showcasing roasted and ground coffee, extra strong blends, and ready-to-drink options aimed at the Philippines’ expanding café culture and specialty coffee segment.
The ambassador also emphasized that Brazilian agriculture combines scale with sustainability, supported by continued investments in research, technology, and traceability systems that increase productivity while preserving native vegetation.
Brazil’s participation at WOFEX reflects a broader strategy to strengthen commercial ties in Southeast Asia, particularly in premium and differentiated product categories.
The Embassy of Brazil in Manila, with support from Brazil’s Ministry of Foreign Affairs and Ministry of Agriculture and Livestock, said the initiative forms part of efforts to internationalize Brazilian agribusiness and build long-term trade partnerships.
Importers, retailers, hospitality operators, and industry stakeholders are invited to visit the Brazil Pavilion (Booth No. 711) to explore potential collaborations and new distribution channels.
Through the initiative, Brazil is reaffirming its commitment to deepening agricultural cooperation with the Philippines — this time with a sharper focus on innovation, sustainability, and higher-value trade.