InnovationOne Inc., has partnered with VIU Philippines to provide brands with direct access to high-impact advertising placements within one of Asia’s most popular streaming platforms.
The partnership was formalized in a ceremonial signing led by InnovationOne Managing Director Raphael T. Layosa and VIU Philippines Country Head Vicente Sy-Quia, joined by executives from both organizations.
Through this collaboration, InnovationOne will offer brands ad inventory and branded content integrations across VIU’s fast-growing library of premium Asian content — including top Korean dramas, variety shows, VIU Originals, and regionally produced titles. With VIU’s strong foothold in the Philippines, advertisers gain access to a young, digital-first, and highly engaged audience that is deeply connected to Asian entertainment culture.
“Filipinos are among the world’s biggest consumers of Korean and Asian content, and VIU has become the go-to platform for that audience,” said Layosa. “This gives brands an unparalleled opportunity to appear alongside content viewers are emotionally invested in — right at the moment they are streaming, binge-watching, and sharing online.”
United Neon Media Group Deputy COO Benjamin O. Lim said the partnership reinforces the group’s mission to elevate modern advertising strategies for brands navigating a rapidly shifting media landscape. “Streaming has become the new primetime. Brands need to show up where culture is being shaped in real time. Through InnovationOne, we are offering advertisers not just media space but cultural access that is powered by data, content, and audience insight.”
The collaboration also comes as more Filipino viewers migrate from traditional TV to streaming platforms. VIU’s dual-tier model — an ad-supported free service and a premium subscription tier — broadens advertiser reach and gives brands the flexibility to tailor campaigns to diverse audiences.