President Ferdinand R. Marcos Jr. has approved the Tatak Pinoy Strategy (TPS), a landmark 10-year national industrial roadmap designed to strengthen key sectors, create quality jobs, and elevate Filipino products to global competitiveness.
Signed through Memorandum Circular (MC) No. 104 on October 24, the directive instructs all government agencies to prioritize locally made products and services in their procurement processes. Under the new policy, local suppliers may be awarded contracts if their bids are within 25 percent of the lowest foreign offer, ensuring that public spending directly supports Filipino enterprises.
Led by the Department of Trade and Industry (DTI), the Tatak Pinoy Strategy provides a unified framework for industrial transformation anchored on five key pillars: people, infrastructure, technology and innovation, investments, and sound financial management.
DTI Secretary Cristina A. Roque, who chairs the Tatak Pinoy Council, said the Strategy offers fresh opportunities for local industries and MSMEs to scale, innovate, and compete globally.
“The TPS empowers our MSMEs and industries to innovate with purpose, produce with pride, and compete globally with confidence. We thank the President for his swift approval of this landmark policy that will boost our economy and generate more jobs for Filipinos,” Roque said.
Developed through 27 nationwide consultations, the TPS identifies nine priority sectors with strong potential to drive inclusive, sustainable growth and advance industrial development. It also operationalizes the Tatak Pinoy Act (Republic Act No. 11981) and supports the goals of the Philippine Development Plan 2023–2028.
For more details or to access the full document, visit the DTI website or contact the DTI-TPS Office via email at TatakPinoy@dti.gov.ph
or through its social media channels.